vMVPDs Replace Traditional TV for Some Viewers; Marketers Spend on Live Sports Ads

Consumers were already leaving cable and satellite TV before the pandemic, and those defections have only increased since. October 13, 2020 [vMVPDs Replace Traditional TV for Some Viewers; Marketers Spend on Live Sports Ads](/L9L3GL00z2h70StAQ0p0D0M)   Consumers were already leaving cable and satellite TV before the pandemic, and those defections have only increased since. We previously expected there to be 80.5 million US pay TV households this year. We updated our forecast in August, and we now believe that figure will decline by 7.5% to 77.6 million. Our pay TV figures exclude virtual multichannel video programming distributors (vMVPDs), which deliver live TV over the internet. Additionally, we have increased our estimates for non-pay TV households—which combine cord-cutters and -nevers—from 48.9 million to 51.7 million. [Read the full article.](/L9L3GL00z2h70StAQ0p0D0M) [Trillions of Digital Behaviors. 4.1 Billion User Sessions. One Industry Benchmark Report.]( Which industry causes the most user frustration? Our data scientists crunched 4.1 billion user sessions across 11 industries to identify trends in user frustration, engagement, and conversion. View the full report to see how your website compares now. [View Report ]( [Podcast: Marketers Spend on Live Sports Ads](   eMarketer senior analyst Ross Benes, forecasting analyst Eric Haggstrom and senior forecasting analyst at Insider Intelligence Oscar Orozco discuss the gradual return of sports audiences and how advertisers are viewing these marketing opportunities. They then talk about Facebook halting political ads after the election, Twitch selling inventory on Amazon's advertising platform, and out-of-home advertising in Q2. ["Behind the Numbers" is made possible by Neustar Fabrick. Listen in.]( [chart-image]( [[Webinar Series] How to Act on Consumers’ Accelerated Digital Adoptions]( Learn how marketers must shift their tactics and strategies to meet consumers’ behaviors. Join Insider Intelligence, as we unveil new financial services research and host a panel of executive experts from TD Bank, Edelman, and more. Hear what lies ahead for digital banking. [Register now.]( [Redefining Measurement with Unified Analytics](=/L9L3GL00z2h70StAQ0p0D0M)   The future of measurement lies in weaving the best of marketing mix modeling and multitouch attribution into a unified analytics solution. [Read this article, contributed and sponsored by Neustar.]( =/L9L3GL00z2h70StAQ0p0D0M [chart-image](=/L9L3GL00z2h70StAQ0p0D0M) [Report: US Media and Entertainment Digital Ad Spending 2020](=/L9L3GL00z2h70StAQ0p0D0M)   The consumption of at-home media and entertainment thrived amid the coronavirus pandemic, but the total shutdown of live events and the pause on film and TV production will cause digital ad spending to decline this year. This report details our annual forecasts of US media and entertainment digital ad spending, including a comprehensive overview of total digital ad spending and estimates by device and format. [Read the executive summary.](=/L9L3GL00z2h70StAQ0p0D0M) [chart-image](=/L9L3GL00z2h70StAQ0p0D0M) [US Adults Will Spend Over Three and a Half Hours Per Day on Mobile Apps](/L9L3GL00z2h70StAQ0p0D0M)   US adults will spend an average of 4 hours, 1 minute (4:01) on mobile internet per day in 2020. [Read the article.](/L9L3GL00z2h70StAQ0p0D0M) [chart-image](/L9L3GL00z2h70StAQ0p0D0M) ©2020 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc. [Unsubscribe](/L9L3GL00z2h70StAQ0p0D0M) | [Change email address](=/L9L3GL00z2h70StAQ0p0D0M) | [Update preferences](/L9L3GL00z2h70StAQ0p0D0M) | [Advertise](=/L9L3GL00z2h70StAQ0p0D0M) [Select "Research Submissions"](=/L9L3GL00z2h70StAQ0p0D0M) for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please [read it in your browser here](. =/L9L3GL00z2h70StAQ0p0D0M   =/L9L3GL00z2h70StAQ0p0D0M