Week in Review: App Developers See Revenues from In-App Purchases Outpace Advertising Revenues; How Has the Pandemic Affected Spending?

The pandemic has caused reduced advertiser spending overall, leading to lower growth of in-app ad spending despite significantly higher numbers of ad placements. October 4, 2020 [Week in Review: App Developers See Revenues from In-App Purchases Outpace Advertising Revenues; How Has the Pandemic Affected Spending?](/z09A3Dp000LLMPHySQA2G00) The pandemic has caused reduced advertiser spending overall, leading to lower growth of in-app ad spending despite significantly higher numbers of ad placements. While in-app purchases (IAPs) never stopped growing amid the pandemic, publisher revenues have recently been shifting from in-app advertising to purchases. Sensor Tower estimated that global app revenues from purchases rose by 23.4% year-over-year in H1 2020. Of the $50.1 billion generated by in-app purchases, $36.6 billion came from within games, a 21.2% YoY increase. In recent years, hybrid monetization models—a combination of in-app purchases and advertising—have become more common in mobile games (and elsewhere). That trend appears to have stopped for the moment, at least among games. [Read the full story.](/z09A3Dp000LLMPHySQA2G00) [Performance Is the New Currency for Independent Publishers]( In today’s attention, performance, and engagement-driven economy, publishers need to build experiences that promote action versus lean-back consumption. [Read this article, contributed and sponsored by Publishers Clearing House.]( [How Has the Pandemic Affected Spending?]( US history has seen plenty of recessions. But a recession during which consumers are largely confined to their homes for weeks on end and afraid to set foot in stores when they do venture out? That’s something new. And there’s a mix of commonality and difference in the ways different income groups have responded to this weird set of circumstances. [Read the article.]( [chart-image]( [Podcast: Regulation and Pseudo-Regulation on the Horizon for Marketers](/z09A3Dp000LLMPHySQA2G00) eMarketer principal analyst Yory Wurmser and forecasting analyst at Insider Intelligence Eric Haggstrom speak about what types of federal and state-level regulation might be coming up, including privacy laws and updates of Section 230. They also discuss who's watching Twitch, who isn't watching sports, and Apple easing off its 30% fee for some virtual events. ["Behind the Numbers" is made possible by Neustar Fabrick. Listen in.](/z09A3Dp000LLMPHySQA2G00) [chart-image](/z09A3Dp000LLMPHySQA2G00) [Despite a Pandemic-Driven Decline in Usage, LinkedIn Is in a Premium Position for Canada’s B2B Marketers]( LinkedIn is the modern professional’s digital Rolodex. Since launching in 2003, it has afforded its users professional network continuity in an era of fluid career movement. In fact, it’s LinkedIn that has helped facilitate greater career mobility from company to company, and even industry to industry. [Read the article.]( [chart-image]( [Podcast: Smart Marketing with Instagram Stories](=/z09A3Dp000LLMPHySQA2G00) eMarketer junior analyst at Insider Intelligence Blake Droesch discusses the options that marketers have to utilize Instagram Stories through paid advertising and influencer partnerships. He also talks about measurement metrics that marketers can utilize to determine whether their Instagram Stories strategy is effective. ["Behind the Numbers" is made possible by Neustar Fabrick. Listen in.](=/z09A3Dp000LLMPHySQA2G00) [chart-image](=/z09A3Dp000LLMPHySQA2G00) [Amazon Music to Surpass Pandora in Monthly Listeners by 2023](=/z09A3Dp000LLMPHySQA2G00) Amazon Music will increase its user base by 18.5% to 45.8 million this year, which represents 21.3% of digital audio listeners, according to our latest estimates. As it continues to invest and grow its audio strategy, we expect Amazon Music will surpass Pandora in monthly listeners by 2023. [Read the article.](=/z09A3Dp000LLMPHySQA2G00) [chart-image](=/z09A3Dp000LLMPHySQA2G00) [The Weekly Listen: SVODs and TV Ad Spending, Streaming Service Monikers, and Apple Aversion]( eMarketer vice president of content studio at Insider Intelligence Paul Verna steps in once again in as host of this week's "The Weekly Listen," where he and eMarketer principal analyst Mark Dolliver and junior analyst at Insider Intelligence Blake Droesch discuss TV ad spending and subscription video-on-demand services during the pandemic, deepfake video technology, the new app tax from Apple, streaming services and the "positive" addition to a lot of their names, and foul-mouthed fowl. ["Behind the Numbers" is made possible by Neustar Fabrick. Listen in.]( [chart-image]( [Spain Will Have Over 20 Million Subscription OTT Service Users by 2021](/z09A3Dp000LLMPHySQA2G00) In Spain, streaming platforms are increasingly vying for projects, talent, and viewers. Netflix began producing originals in Spain in 2016 and opened its first European production hub in Madrid in the Spring of 2019. However, as a result of this competition, HBO Spain has doubled down on producing series in Spain in 2019, increasing investment from Amazon Studios, as well as continued investment from Viacom, ATRESMEDIA, and telecom behemoths like Orange & Movistar. [Read the article.](/z09A3Dp000LLMPHySQA2G00) [chart-image](/z09A3Dp000LLMPHySQA2G00) ©2020 eMarketer, Inc. 11 Times Square, New York, NY 10036 eMarketer Week in Review is published by eMarketer, Inc. [Unsubscribe](/z09A3Dp000LLMPHySQA2G00) | [Change email address](/z09A3Dp000LLMPHySQA2G00) | [Advertise](=/z09A3Dp000LLMPHySQA2G00) [Select "Research Submissions"](=/z09A3Dp000LLMPHySQA2G00) for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please [read it in your browser here](. /z09A3Dp000LLMPHySQA2G00 =/z09A3Dp000LLMPHySQA2G00 =/z09A3Dp000LLMPHySQA2G00