Spain Will Have Over 20 Million Subscription OTT Service Users by 2021; SVODs and TV Ad Spending, Streaming Service Monikers, and Apple Aversion

Streaming services are increasingly vying for projects, talent, and viewers in Spain. Netflix began producing originals in Spain in 2016 and opened its first European production hub in Madrid in spring of 2019. October 2, 2020 [Spain Will Have Over 20 Million Subscription OTT Service Users by 2021; SVODs and TV Ad Spending, Streaming Service Monikers, and Apple Aversion](=/HS003290MQqAGGL0pyL00GD)   Streaming services are increasingly vying for projects, talent, and viewers in Spain. Netflix began producing originals in Spain in 2016 and opened its first European production hub in Madrid in spring of 2019. Not to be outdone, HBO España and Amazon Studios each produced several series in the country last year. Meanwhile, Viacom and Spain-based broadcaster Atresmedia continued making investments in this vein, as did telecom behemoths Orange and Telefónica (via its streaming service Movistar). Greater studio competition, coupled with an increase in digital video viewing in Spain amid the nationwide lockdown, will push the number of subscription OTT video service users in Spain to 20.2 million in 2021. That’s 40.1% of the country’s population. =/HS003290MQqAGGL0pyL00GD [Read the full article.](=/HS003290MQqAGGL0pyL00GD) [[Webinar] Run a Lean Analytics Team]( Join our Tech-Talk Webinar, with sponsored content presented by Decibel. Learn how BMO Financial Group built a winning analytics team and maintained a favorable net promoter score during a pandemic. Reduce ad-hoc work and build innovation into the team process to compensate for a lack of resources. [Register Now]( [The Weekly Listen: SVODs and TV Ad Spending, Streaming Service Monikers, and Apple Aversion](/HS003290MQqAGGL0pyL00GD)   eMarketer vice president of content studio at Insider Intelligence Paul Verna steps in once again in as host of this week's "The Weekly Listen," where he and eMarketer principal analyst Mark Dolliver and junior analyst at Insider Intelligence Blake Droesch discuss TV ad spending and subscription video-on-demand services during the pandemic, deepfake video technology, the new app tax from Apple, streaming services and the "positive" addition to a lot of their names, and foul-mouthed fowl. ["Behind the Numbers" is made possible by Neustar Fabrick. Listen in.](/HS003290MQqAGGL0pyL00GD) [chart-image](/HS003290MQqAGGL0pyL00GD) [US Travel Ad Spending Will Plunge by 41.0% This Year](=/HS003290MQqAGGL0pyL00GD)   We forecast that US travel digital ad spending will drop by 41.0% this year to just $3.24 billion. No other industry will decline as fast or spend as little. [Read the article.](=/HS003290MQqAGGL0pyL00GD) [chart-image](=/HS003290MQqAGGL0pyL00GD) ©2020 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc. [Unsubscribe](/HS003290MQqAGGL0pyL00GD) | [Change email address](=/HS003290MQqAGGL0pyL00GD) | [Update preferences](/HS003290MQqAGGL0pyL00GD) | [Advertise](=/HS003290MQqAGGL0pyL00GD) [Select "Research Submissions"](=/HS003290MQqAGGL0pyL00GD) for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please [read it in your browser here](. =/HS003290MQqAGGL0pyL00GD   =/HS003290MQqAGGL0pyL00GD