Be Cautious About ‘Cashing In’; Instacart and the Future of Grocery

Speaking with authenticity is a trait not often associated with brands and marketers. They are, after all, always trying to sell—and the pandemic hasn’t stopped them. September 14, 2020 [Be Cautious About ‘Cashing In’; Instacart and the Future of Grocery](=/R00pLAxL9D0030Q0S3GMSM2)   Speaking with authenticity is a trait not often associated with brands and marketers. They are, after all, always trying to sell—and the pandemic hasn’t stopped them. April 2020 data from digital asset management firm Bynder found that while only a small proportion of marketers worldwide had significantly increased their campaigns, more than a quarter had made at least a small increase. Being practical about the business is key, but brands must do right by their staff and shouldn’t lose sight of how most of their customer base is also hurting. /R00pLAxL9D0030Q0S3GMSM2 [Read the full article.](=/R00pLAxL9D0030Q0S3GMSM2) [Consumer Relationships in the COVID-19 Era]( Rising above the rest means navigating the cultural shifts of our time and embracing new expectations for engagement, reward relevance, and personalization. Join Merkle and AARP to learn how to create enduring marketing strategies for rewards and loyalty. Webinar: September 22, 1pm ET [Register for the webinar]( [Podcast: Instacart and the Future of Grocery](   Business Insider Intelligence research analyst Daniel Keyes and eMarketer principal analyst at Insider Intelligence Andrew Lipsman discuss the future of grocery and why Instacart is leading the charge. They then talk about lululemon's magical Q2, what Amazon's latest wearable can do that others can't, and how Peloton's new equipment fits into its overall strategy. ["Behind the Numbers" is made possible by Neustar Fabrick. Listen in.]( [chart-image]( [Report: Gauging Consumers Across Income Brackets](   The pandemic has hit lower-income households especially hard, but its effects are being felt across income brackets—and not always in predictable ways. This report assesses the financial strength of households in different income brackets and the varying degrees of damage suffered during the pandemic. It also examines differences and similarities in how the crisis is affecting consumers’ shopping behaviors across incomes. [Read the executive summary.]( [chart-image]( [The Retail Industry Is an Extraordinarily Balanced Digital Ad Buyer](=/R00pLAxL9D0030Q0S3GMSM2)   Retailers have traditionally leaned marginally toward direct-response advertising rather than branding, and thus they slightly exceed industry averages when it comes to spending on search rather than display. [Read the article.](=/R00pLAxL9D0030Q0S3GMSM2) [chart-image](=/R00pLAxL9D0030Q0S3GMSM2) ©2020 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc. [Unsubscribe](/R00pLAxL9D0030Q0S3GMSM2) | [Change email address](=/R00pLAxL9D0030Q0S3GMSM2) | [Update preferences](/R00pLAxL9D0030Q0S3GMSM2) | [Advertise](=/R00pLAxL9D0030Q0S3GMSM2) [Select "Research Submissions"](=/R00pLAxL9D0030Q0S3GMSM2) for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please [read it in your browser here](. =/R00pLAxL9D0030Q0S3GMSM2   =/R00pLAxL9D0030Q0S3GMSM2