Time Spent with Subscription OTT Video Content in the US Will Surpass an Hour for the First Time; How to Make People Feel Comfortable Returning to Stores

The average time spent with subscription OTT video content in the US will surpass 62 minutes per day this year, up 23.0% from 2019, according to our latest estimates. That's an acceleration from 2019, when it grew by 15.0% year over year. June 21, 2020 [Time Spent with Subscription OTT Video Content in the US Will Surpass an Hour for the First Time; How to Make People Feel Comfortable Returning to Stores]( The average time spent with subscription OTT video content in the US will surpass 62 minutes per day this year, up 23.0% from 2019, according to our latest estimates. That's an acceleration from 2019, when it grew by 15.0% year over year. Three trends are driving the spike in time spent with subscription OTT. First, new streaming platforms have launched with an abundance of premium content, fueling increased consumption. These media giants — Disney, NBC and HBO Max (WarnerMedia) — bring huge content libraries to subscription OTT. At the same time, others like Apple TV+ and Quibi have poured money into original content. /c0L239QS0pML0uDGw0At300 [Read the full article.]( [[Webinar] Five Best Practices for Intelligent Merchandising]( An effective way to personalize the buyer journey is by using recommendations. Join eMarketer and presenting sponsor Magento, an Adobe Company, for a live Tech-Talk Webinar on how product recommendations can increase conversions, order value and brand loyalty. [Register Now]( [Audio Takes a Hit in UK Time Spent amid the Pandemic](=/c0L239QS0pML0uDGw0At300) With UK adults having so much time on their hands, it’s perhaps surprising to see audio struggling to hit the same, or at least similar, heights as video. However, with commuting (a key listening environment) essentially nixed, maybe this was to be expected after all. [Read the article.](=/c0L239QS0pML0uDGw0At300) [chart-image](=/c0L239QS0pML0uDGw0At300) [Podcast: How to Make People Feel Comfortable Returning to Stores](=/c0L239QS0pML0uDGw0At300) eMarketer principal analyst Andrew Lipsman, research analyst Daniel Keyes and senior forecasting analyst at Insider Intelligence Cindy Liu discuss what it will take to encourage Americans to return to stores, the end for the mall and what will happen to brick-and-mortar sales this year. They then talk about whether clothing rental is over, why Etsy keeps surging and DoorDash Storefront. ["Behind the Numbers" is made possible by LinkedIn Marketing Solutions. Listen in.](=/c0L239QS0pML0uDGw0At300) [chart-image](=/c0L239QS0pML0uDGw0At300) [Publicis Groupe's Chief Growth Officer on IoT and Smart Homes](/c0L239QS0pML0uDGw0At300) Smart-home devices are on the verge of mainstream adoption, and with that comes the opportunity for marketers to gain deeper insights about their audiences though user data. In our “Smart Homes 2020” report, we looked at how marketers use smart-home technology to integrate brands with the internet of things (IoT) universe and how consumers may react to hyperpersonalized advertising inside the home. [Read the article.](/c0L239QS0pML0uDGw0At300) [chart-image](/c0L239QS0pML0uDGw0At300) [The Weekly Listen: Goodbye Sharing Economy, Brands Protest Response and Changing the Upfronts]( eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss whether its time to say goodbye to the sharing economy, what it will take to make people feel safe in stores, brands protest response, changing the Upfronts, young people watching more TV, taking mobile gaming more seriously, how looking at a photo can relieve pain and more. ["Behind the Numbers" is made possible by LinkedIn Marketing Solutions. Listen in.]( [chart-image]( [China’s Retail Sector Begins Long and Winding Recovery](=/c0L239QS0pML0uDGw0At300) Weeks after China lifted its lockdown restrictions placed months ago to help stop the spread of the coronavirus, there’s a sliver of hope for the country’s retail sector. [Read the article.](=/c0L239QS0pML0uDGw0At300) [chart-image](=/c0L239QS0pML0uDGw0At300) [The Executive Roundtable: Mark Naples, WIT Strategy | Best Practices in Marketing, Communication and Leadership](=/c0L239QS0pML0uDGw0At300) Mark Naples, founder and managing partner of public relations firm WIT Strategy, joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey to discuss communications and leadership strategies during the pandemic. They focus on the need to provide value in marketing communications, the importance of empathy and opportunities across the digital marketing ecosystem. ["Behind the Numbers" is made possible by LinkedIn Marketing Solutions. Listen in.](=/c0L239QS0pML0uDGw0At300) [chart-image](=/c0L239QS0pML0uDGw0At300) ©2020 eMarketer, Inc. 11 Times Square, New York, NY 10036 eMarketer Week in Review is published by eMarketer, Inc. [Unsubscribe](/c0L239QS0pML0uDGw0At300) | [Change email address](/c0L239QS0pML0uDGw0At300) | [Advertise](=/c0L239QS0pML0uDGw0At300) [Select "Research Submissions"](=/c0L239QS0pML0uDGw0At300) for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please [read it in your browser here](. /c0L239QS0pML0uDGw0At300 =/c0L239QS0pML0uDGw0At300 =/c0L239QS0pML0uDGw0At300