How Brands Can Maintain Trust with Canada Consumers During a Crisis; The Luckiest and Unluckiest D2Cs

New research from Edelman on what consumers in Canada want from brands during a crisis, and who have been the most and least fortunate D2C companies during the pandemic. May 18, 2020 [How Brands Can Maintain Trust with Canada Consumers During a Crisis; The Luckiest and Unluckiest D2Cs](=/E2D0S0QTLQA0M09G350Lp0s)   The actions of brands during a crisis can make or break long-term relationships with consumers, according to the “2020 Edelman Trust Barometer Special Report: Trust and the Coronavirus.” Nearly three-quarters (71%) of consumer respondents in Canada said brands that prioritized profits over people would lose their trust forever. Similarly, almost two-thirds (65%) agreed that how well a brand responds in a crisis will have a huge impact on their likelihood of buying that brand in the future. More than a quarter (26%) said they started using a new brand based on its actions during COVID-19. =/E2D0S0QTLQA0M09G350Lp0s [Read the full article.](=/E2D0S0QTLQA0M09G350Lp0s) [How to Build the Perfect Landing Page: A Webinar with Conversion Guru Bryan Massey]( How can you make landing pages so effective, visitors find it almost impossible not to convert? Join founder of Conversion Sciences Bryan Massey for a webinar dedicated to mastering the art - and science - of high-converting landing pages. [Book your place]( [Podcast: The Luckiest and Unluckiest D2Cs, and How They'll Adapt to Survive](=/E2D0S0QTLQA0M09G350Lp0s)   eMarketer principal analysts Andrew Lipsman and Nicole Perrin discuss the most fortunate and unfortunate D2C companies during this coronavirus pandemic, and what they are doing to survive it. They then talk about Google helping retailers highlight curbside pickup, Uber's offer to buy GrubHub, the Media Ratings Council maybe taking Facebook's advertising badge of approval and what to make of some major retailers filing for bankruptcy. ["Behind the Numbers" is made possible by WISTIA. Listen in.](=/E2D0S0QTLQA0M09G350Lp0s) [chart-image](=/E2D0S0QTLQA0M09G350Lp0s) [Consumers in China May Resume Some Travel as Lockdown Measures Ease](/E2D0S0QTLQA0M09G350Lp0s)   As normal life slowly resumes China, consumers are eager to travel again, albeit with reservations. Polls show that some consumers may start trekking as early as this month, but will mainly stay within the country’s borders. [Read the article.](/E2D0S0QTLQA0M09G350Lp0s) [chart-image](/E2D0S0QTLQA0M09G350Lp0s) [Industry Voices: Marketing in Uncertain Times with Expedia](   Wendy Olson Killion, global vice president of business development for Expedia Group Media Solutions, joins eMarketer vice president of business development Marissa Coslov to discuss how the online travel company is adjusting to disruption in the industry. [Made possible by Salesforce. Watch now.](=/E2D0S0QTLQA0M09G350Lp0s) =/E2D0S0QTLQA0M09G350Lp0s [Report: TV and Digital Video Measurement 2020](   Changes in how consumers view video and TV content have made audience and advertising measurement more difficult. With the TV industry facing significant disruption, marketers must grapple with how to adjust to an ever-fragmenting landscape. This report examines the trends, data and strategies of how marketers are measuring TV and digital video. [Read the executive summary.]( [chart-image]( [Now Is the Time to Build Strong Customer Connections](=/E2D0S0QTLQA0M09G350Lp0s)   Today’s consumers find positive brand experiences more influential than advertising. Now more than ever before, marketers must forge the right relationships to make the identifiable consumer connections necessary to compete in a cookieless world. [Read this article, contributed and sponsored by Neustar.]( =/E2D0S0QTLQA0M09G350Lp0s [chart-image](=/E2D0S0QTLQA0M09G350Lp0s) ©2020 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc. [Unsubscribe](/E2D0S0QTLQA0M09G350Lp0s) | [Change email address](=/E2D0S0QTLQA0M09G350Lp0s) | [Update preferences](/E2D0S0QTLQA0M09G350Lp0s) | [Advertise](=/E2D0S0QTLQA0M09G350Lp0s) [Select "Research Submissions"](=/E2D0S0QTLQA0M09G350Lp0s) for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please [read it in your browser here](. =/E2D0S0QTLQA0M09G350Lp0s   =/E2D0S0QTLQA0M09G350Lp0s