COVID-19 Special Edition: How Brands in China Are Responding to Consumer Expectations

[eMarketer | Business Insider Intelligence]( [Special Edition]( Keeping you up-to-date on the impacts of coronavirus on technology, marketing, and the digital economy. Made possible by Salesforce. Hi eMarketer Reader, During the height of the coronavirus pandemic in China, brands ramped up their efforts to meet consumers' high expectations for digital services by offering free online tools and courses, streaming live events, and adopting new ecommerce strategies. According to a March 2020 survey by GlobalWebIndex (GWI), 91% of internet users in China ages 16 to 64 at least agreed that brands should provide free services during the coronavirus outbreak. And brands have been stepping up to meet these expectations. [Read More]( --------------------------------------------------------------- More essential coverage --------------------------------------------------------------- [TikTok is experiencing a substantial boost during the coronavirus]( The viral social video app has been on a growth spurt for several months, even before the pandemic, but in March it added more than 12 million US unique visitors to reach 52.2 million, according to data from Comscore. [READ MORE →]( --------------------------------------------------------------- [Salesforce Resource Center]( Leading Through Change - Get insights and tools for managing your business through crisis. [LEARN MORE →]( --------------------------------------------------------------- [Struggling with finances, logistics and maintaining relevance, retailers wonder when shopping activity will resume]( With stay-at-home orders still in place indefinitely, many companies are wondering when they can get back to business as usual. According to March 2020 data from Narvar and Forrester, 58% of US retailers believed shopping activity would return to normal in anywhere from three months to more than a year, while 40% said one to three months. [READ MORE →]( --------------------------------------------------------------- [Google ad revenue slowdown suggests optimism for broader market]( According to its Q1 results, Alphabet's ad revenue growth slowed significantly due to the coronavirus pandemic. But the slowdown was in line with the upper end of eMarketer’s expectations for the digital ad market, meaning cautious optimism may be in order for Q2. [READ MORE →]( --------------------------------------------------------------- See More Research - [How the coronavirus will change our China ad spending forecast]( - [What we learned about the state of display advertising from April earnings calls]( - [Amazon posts highest e-commerce growth in over three years]( - [The pandemic presents a chance for network operators to expand the range of their B2B services]( - [Mastercard developed a framework for how spending might recover from the effects of the pandemic]( [Business Insider]( Email sent to: [{EMAIL}]( [Unsubscribe]( | [Terms of Service]( | [Privacy Policy]( © 2020 eMarketer Inc. eMarketer, 11 Times Square, New York, NY 10036