Week in Review: US Consumers Are Flocking to TikTok; Google Ad Revenue Slowdown Suggests Optimism for Broader Market

TikTok’s substantial visitor boost during the coronavirus pandemic, and a look at why Alphabet’s ad revenue decline is still in line with our more optimistic expectations. May 3, 2020 [Week in Review: US Consumers Are Flocking to TikTok; Google Ad Revenue Slowdown Suggests Optimism for Broader Market](/NL00cS9D000rQdG2mML0A3p) TikTok is experiencing a substantial boost during the coronavirus pandemic. It added more than 12 million US unique visitors in March, reaching 52.2 million, according to data provided to us by Comscore. Between January and March, its US unique visitor count rose 48.3%. Comscore’s figures include desktop visitors ages 2 and up and mobile visitors ages 18 and up. The figures also cover TikTok’s app, mobile website and desktop website. For the app alone, unique visitors rose 30.1% from January to March, to 28.8 million. TikTok has been on a growth spurt for several months, even before the pandemic. As of October 2019, the app and websites combined had 27.0 million unique visitors, with the app alone accounting for 18.6 million. But the month-to-month growth between February and March was particularly notable in comparison with previous monthly gains. /NL00cS9D000rQdG2mML0A3p [Read the full article.](/NL00cS9D000rQdG2mML0A3p) [[Webinar] Linking B2B2C to Post-COVID-19 Recovery]( 90% of consumers expect it to be at least two months before routines go back to normal. Join Ansira for a live Tech-Talk Webinar on how to leverage B2B2C marketing for brand recovery, post-COVID-19. You’ll learn which behaviors are here to stay, how to adapt messaging to new priorities, and more. [Register Now]( [Google Ad Revenue Slowdown Suggests Optimism for Broader Market](/NL00cS9D000rQdG2mML0A3p) In its Q1 results announced earlier this week, Alphabet's ad revenue growth slowed significantly due to the coronavirus pandemic. But the slowdown was in line with our more optimistic expectations for the digital ad market, meaning cautious optimism may be in order for Q2. [Read the article.](/NL00cS9D000rQdG2mML0A3p) [chart-image](/NL00cS9D000rQdG2mML0A3p) [The Ad Platform: Consumer Confidence and Concern During the Coronavirus Pandemic]( Ellen Houston, managing director at research firm Civis Analytics, joins host Nicole Perrin to talk about some of the company's recent polling about how consumers are reacting to the coronavirus pandemic. They cover media usage, job and virus worries, shopping behaviors and more. [Listen in.]( [chart-image]( [How Brands in China Are Responding to Consumer Expectations During the Coronavirus]( As shelter-at-home and quarantine measures keep consumers in China at home, brands ramped up their efforts to meet consumers' high expectations for digital services by offering free online tools and courses, streaming live events and adopting new ecommerce strategies. [Read the article.]( [chart-image]( [Podcast: Without Sports, What Happens to Cord-Cutting and TV Ad Dollars?](/NL00cS9D000rQdG2mML0A3p) eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom, Business Insider Intelligence research associate Daniel Carnahan and senior analyst Audrey Schomer discuss whether the coronavirus might accelerate cord-cutting, whether sports TV rights will shift to digital platforms quicker, how a delayed NFL season could impact ad spending, how many Americans watch sports, what a second COVID-19 wave might do to the leagues and its lasting effects on sports consumption. [Listen in.](/NL00cS9D000rQdG2mML0A3p) [chart-image](/NL00cS9D000rQdG2mML0A3p) [Despite a Slowdown in 2019, Netflix Sees Reacceleration of Subscribers in Q1 2020]( Netflix added 2.31 million net new paid subscribers in the US and Canada in Q1 2020, bringing the region's total subscriber count to 69.97 million. That's growth of about 5% year over year. The company attributed stronger worldwide growth to increased media consumption during quarantines. [Read the article.]( [chart-image]( [Podcast: 'Disastertising' for a New Normal]( eMarketer principal analysts Andrew Lipsman and Nicole Perrin discuss the current wave of pandemic-driven ads and what the next wave might look like. They then talk about how programmatic is faring, Google's plans to cut its marketing budget in half and how much leeway are customers willing to give retailers on delivery during this time? [Listen in.]( [chart-image]( [COVID-19 Impact: US Time Spent with Audio](/NL00cS9D000rQdG2mML0A3p) eMarketer senior forecasting analyst Oscar Orozco joins global director of public relations Douglas Clark to discuss how the coronavirus pandemic is affecting eMarketer’s forecasts on time spent with audio, including new figures for Spotify, Pandora and total podcast listeners. [Watch now.]( /NL00cS9D000rQdG2mML0A3p ©2020 eMarketer, Inc. 11 Times Square, New York, NY 10036 eMarketer Week in Review is published by eMarketer, Inc. [Unsubscribe](/NL00cS9D000rQdG2mML0A3p) | [Change email address](/NL00cS9D000rQdG2mML0A3p) | [Advertise](=/NL00cS9D000rQdG2mML0A3p) [Select "Research Submissions"](=/NL00cS9D000rQdG2mML0A3p) for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please [read it in your browser here](. /NL00cS9D000rQdG2mML0A3p =/NL00cS9D000rQdG2mML0A3p =/NL00cS9D000rQdG2mML0A3p