COVID-19 Special Edition: Influencers and Creators Are Forced to Shift Focus

[eMarketer | Business Insider Intelligence]( [Special Edition]( Keeping you up-to-date on the impacts of coronavirus on technology, marketing, and the digital economy. Made possible by Salesforce. Hi eMarketer Reader, Fallout caused by the spread of the coronavirus has taken its toll on the influencer marketing industry. More than one in four US influencers surveyed by influencer platform [Mavrck]( in March 2020 said they were receiving fewer collaboration offers from brands during the coronavirus pandemic. Business closures and event cancellations have also been a hindrance to more than one in five respondents. . And with some influencers drawing media criticism for attempting to profit from the pandemic - such as promoting potentially toxic vitamins in the guise of preventative supplements - many remain concerned about seeming insensitive to the novel coronavirus. [Read More]( --------------------------------------------------------------- More essential coverage --------------------------------------------------------------- [Three takeaways from Snap’s Q1 2020 earnings: What advertisers need to know amid the coronavirus]( Snap Inc. reported strong gains in both users and revenues in its Q1 2020 earnings, despite growing concerns about the impact of the coronavirus on worldwide ad budgets. The company's CEO Evan Spiegel said that average time spent was up more than 20% in the last week of March vs. the last week of January. [READ MORE →]( --------------------------------------------------------------- [Salesforce Resource Center]( Leading Through Change - Get insights and tools for managing your business through crisis. [LEARN MORE →]( --------------------------------------------------------------- [How the coronavirus will change eMarketer’s US TV ad spending forecast]( TV networks will lose billions in ad revenues due to canceled or postponed sports programming, including the 2020 Summer Olympics, NHL, NBA, and NCAA March Madness games. TV ad spending in the US will decline by between 22.3% and 29.3% in H1 2020, about $10 billion to $12 billion less than expected. [READ MORE →]( --------------------------------------------------------------- [Supply chains are strained as the pandemic causes a surge in online orders]( Consumers have been conditioned to expect fast delivery of online orders, but the pandemic has flashed a spotlight on how strained supply chains can get—even among savvy retailers like Amazon, which heavily focused its business on expedited shipping. [READ MORE →]( --------------------------------------------------------------- See More Research - [NBCUniversal boosts shoppable content efforts to help struggling retailers with new checkout platform]( - [Despite a slowdown in 2019, Netflix sees reacceleration of subscribers in Q1 2020]( - [Without sports, what happens to cord-cutting and TV ad dollars?]( - [The pandemic presents a chance for network operators to expand the range of their B2B services]( - [Chase is warning PPP applicants about backlogs ahead of the latest stimulus package]( [Business Insider]( Email sent to: [{EMAIL}]( [Unsubscribe]( | [Terms of Service]( | [Privacy Policy]( © 2020 eMarketer Inc. eMarketer, 11 Times Square, New York, NY 10036