Google Ad Revenue Slowdown Suggests Optimism; 'Disastertising' for a New Normal

Alphabet's ad revenues declined significantly but were in line with our more optimistic expectations, and a look at the current wave of pandemic-driven ads. April 30, 2020 [Google Ad Revenue Slowdown Suggests Optimism; 'Disastertising' for a New Normal](=/hpQrTLL02S0009D2M030GSA)   In its Q1 results announced earlier this week, Alphabet's ad revenue growth slowed significantly due to the coronavirus pandemic. But the slowdown was in line with the upper end of our expectations for the digital ad market, meaning cautious optimism may be in order for Q2. Search ad revenues, which account for the bulk of Google’s ad revenues, were up about 9% worldwide in Q1, a significant deceleration. Alphabet CFO Ruth Porat explained that there had been an “abrupt” decline in Google’s search ad business, with a year-over-year decline in search ad revenues in March in the mid-teens. =/hpQrTLL02S0009D2M030GSA [Read the full article.](=/hpQrTLL02S0009D2M030GSA) [Digital Marketing Report Q1 2020]( What has changed in digital ad trends? Find out what happened with search ad spend during the COVID-19 crisis escalation, and who is seeing stronger organic results now. What results came from Amazon turning off Google text ads for the first time and from paused YouTube campaigns? [Get the report]( [Podcast: 'Disastertising' for a New Normal](   eMarketer principal analysts Andrew Lipsman and Nicole Perrin discuss the current wave of pandemic-driven ads and what the next wave might look like. They then talk about how programmatic is faring, Google's plans to cut its marketing budget in half and how much leeway are customers willing to give retailers on delivery during this time? [Listen in.]( [chart-image]( [Report: US Time Spent with Media 2020](/hpQrTLL02S0009D2M030GSA)   Stay-at-home orders nationwide will lead the average US time spent with media to rise by more than 1 hour per day to 13 hours, 35 minutes. This report delves into our latest US time spent with media forecast, highlighting the COVID-19 effect on our numbers while examining trends that pre-date and will persist beyond the pandemic. [Read the executive summary.](/hpQrTLL02S0009D2M030GSA) [chart-image](/hpQrTLL02S0009D2M030GSA) [Media Buyers Get More Pessimistic About Future Spending](=/hpQrTLL02S0009D2M030GSA)   Most US advertisers had started holding back their spending due to the coronavirus pandemic in mid-March, expecting to make deep cuts in Q2. But early April research suggests those cuts may be worse than previously anticipated. [Read the article.](=/hpQrTLL02S0009D2M030GSA) [chart-image](=/hpQrTLL02S0009D2M030GSA) ©2020 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc. [Unsubscribe](/hpQrTLL02S0009D2M030GSA) | [Change email address](=/hpQrTLL02S0009D2M030GSA) | [Update preferences](/hpQrTLL02S0009D2M030GSA) | [Advertise](=/hpQrTLL02S0009D2M030GSA) [Select "Research Submissions"](=/hpQrTLL02S0009D2M030GSA) for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please [read it in your browser here](. =/hpQrTLL02S0009D2M030GSA   =/hpQrTLL02S0009D2M030GSA