Higher Media Consumption May Not Translate to Ad Revenue Growth; Advertising on Amazon During the Pandemic

Despite media consumption being up, advertisers are pulling back on spending. And the president of Amazon’s Pacvue talks about how the ongoing crisis is changing advertising. April 15, 2020 [Higher Media Consumption May Not Translate to Ad Revenue Growth; Advertising on Amazon During the Pandemic](/c0L239QS0pML0qDGF0Aza00)   With the coronavirus pandemic keeping most people worldwide at home, media consumption is up. But with an economic slowdown crashing markets and supply chains disrupted by the virus, many advertisers are pulling or pausing spend—meaning increases in media engagement aren’t translating into increased ad revenues. Twitter was among the first major US digital ad publishers to give investor guidance on the new situation. Based on our analysis of Twitter’s Q1 update, the company looks set to see a decrease in revenues of between 9% and 40% during March. Facebook also released information about its engagement and ad revenues, noting that a lot of the increased engagement is on properties or services, such as WhatsApp, that aren’t monetized much to begin with. Reports of consumers spending more time with digital media don’t necessarily mean they are spending more time with media where marketers can reach them. Even if they are, marketers may not want to. By early March, Integral Ad Science and DoubleVerify were reporting that “coronavirus” and related terms had shot to the top of clients’ brand safety blacklists. News publishers are seeing a surge in traffic, but falling advertiser demand—and prices. [Read the full article.](/c0L239QS0pML0qDGF0Aza00) [Webinar series: Reimagine Customer Experiences]( Join us to learn all about hyper-personalized experiences and how to master audiences so you can achieve them. Merkle’s experts will walk you through customer data platforms and skillsets your organization needs to adapt in the cookie-less future. [Register for the webinar]( [The Ad Platform: Advertising on Amazon During the Pandemic](=/c0L239QS0pML0qDGF0Aza00)   Melissa Burdick, co-founder and president of Amazon ad buying technology provider Pacvue, joins host Nicole Perrin to explain Amazon's ad products and shares how the ongoing crisis (including logistics difficulties) is changing advertising on the ecommerce marketplace. ["Behind the Numbers" is made possible by InMobi. Listen in.](=/c0L239QS0pML0qDGF0Aza00) [chart-image](=/c0L239QS0pML0qDGF0Aza00) [How B2B Buyer Behavior Has Changed in Light of COVID-19, and What Marketers and Sellers Can Do Now](=/c0L239QS0pML0qDGF0Aza00)   Just as consumers have shifted the way they shop and what they buy during the COVID-19 pandemic, business buyers are also altering how they spend their dollars. We already noted just how much media buying will change because of the coronavirus outbreak, but there are several other categories of spend that B2B buyers will alter as the virus and the economic fallout progresses worldwide. [Read the article.](=/c0L239QS0pML0qDGF0Aza00) [chart-image](=/c0L239QS0pML0qDGF0Aza00) ©2020 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc. [Unsubscribe](/c0L239QS0pML0qDGF0Aza00) | [Change email address](=/c0L239QS0pML0qDGF0Aza00) | [Update preferences](/c0L239QS0pML0qDGF0Aza00) | [Advertise](=/c0L239QS0pML0qDGF0Aza00) [Select "Research Submissions"](=/c0L239QS0pML0qDGF0Aza00) for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please [read it in your browser here](. =/c0L239QS0pML0qDGF0Aza00   =/c0L239QS0pML0qDGF0Aza00