How Working from Home Will Effect Digital Media Consumption; Social Networking Is Nearly Ubiquitous with Internet Users in China

We discuss how more people working and studying from home will influence media consumption and break down our latest forecast on social network users in China. March 12, 2020 [How Working from Home Will Effect Digital Media Consumption; Social Networking Is Nearly Ubiquitous with Internet Users in China](=/Bo02HS3GM000L0qL0AnpQ9D)   First, we explain our social networking forecast for internet users in China. The total number of social network users in China will grow 4.8% to 859.1 million in 2020, and by 2023, nearly all internet users (96.8%) will be social network users, according to our forecast. Though the growth rate of social network users in China is slowing, there will be at least 30 million more social network users added annually between 2020 and 2023. =/Bo02HS3GM000L0qL0AnpQ9D Despite the enormous number of social network users in the country, penetration among the population will be 61.6% in 2020, due in most part to only 62.4% of the population having access to the internet. [Read the full article.](=/Bo02HS3GM000L0qL0AnpQ9D) [New ideal in data]( Your next big idea takes the next big deal in data. To transform the way brands use data we transformed our data company into a 21st century data company with modern fee structures. So data can inform every decision. [Find out how our new ideal provides the best deal for your brand. connect@alc.com]( [Podcast: Working and Studying from Home Shines a Light on Digital Usage](/Bo02HS3GM000L0qL0AnpQ9D)   eMarketer principal analyst Mark Dolliver and senior forecasting analyst Oscar Orozco discuss how digital adoption has made it possible—or not—for people to work, study and entertain themselves from home during the COVID-19 outbreak. Who doesn't use the internet? Do people spend more time watching Netflix or YouTube? And which platforms get the most social media attention? They then talk about Spotify Kids, faster same-day delivery and Sling TV losing customers. [Listen in.](/Bo02HS3GM000L0qL0AnpQ9D) [chart-image](/Bo02HS3GM000L0qL0AnpQ9D) [Place Your Bets: Walmart's Prime Competitor and an Amazon Go Supermarket](/Bo02HS3GM000L0qL0AnpQ9D)   eMarketer principal analyst Andrew Lipsman discusses Amazon Prime competitor Walmart+, and Amazon's first cashierless supermarket. He also talks about why Shopify joined Facebook's cryptocurrency efforts, and Etsy's automatic advertising idea. [Listen in.](/Bo02HS3GM000L0qL0AnpQ9D) [chart-image](/Bo02HS3GM000L0qL0AnpQ9D) ©2020 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc. [Unsubscribe](/Bo02HS3GM000L0qL0AnpQ9D) | [Change email address](=/Bo02HS3GM000L0qL0AnpQ9D) | [Update preferences](/Bo02HS3GM000L0qL0AnpQ9D) | [Advertise](=/Bo02HS3GM000L0qL0AnpQ9D) [Select "Research Submissions"](=/Bo02HS3GM000L0qL0AnpQ9D) for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please [read it in your browser here](. =/Bo02HS3GM000L0qL0AnpQ9D   =/Bo02HS3GM000L0qL0AnpQ9D