How Marketers Can Adapt to Coronavirus-Driven Event Cancellations; LinkedIn to Use Stories

What COVID-19 event cancellations mean for marketers, and LinkedIn confirmed that Stories are coming soon. March 6, 2020 [How Marketers Can Adapt to Coronavirus-Driven Event Cancellations; LinkedIn to Use Stories](/rL020G392L5pAMSoQ0090D0)   In-person events are a cornerstone touchpoint for many B2B companies, but as the outbreak of the newest strain of the coronavirus progresses worldwide, major business events have been canceled or postponed. This will come at great cost to marketing budgets and can have a lasting impact on revenues and sales. Recode reported that “the direct economic loss” from these canceled events will surpass $500 million, citing data from PredictHQ. And new research from Demand Gen Report shows that in-person events are crucial to many B2B companies’ business: More than half of US B2B marketers said that in-person events and tradeshows were an effective channel for driving conversions. Events were seen as more effective than digital channels like email (48%), product demos (39%) and the company website (34%). [Read the full article.](/rL020G392L5pAMSoQ0090D0) [Just Released: Gartner MQ for Digital Experience Platforms 2020]( Get an independent overview of digital experience market trends and the strengths and cautions of each vendor in the Gartner Magic Quadrant for Digital Experience Platforms 2020. Get your complimentary copy from Episerver, a first-time Leader in this independent analyst evaluation. [Download now.]( [The Weekly Listen: Virtual Sports Arena Ads, LinkedIn 'Stories' and Ads on Top of Ubers](   eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and principal analyst Nicole Perrin discuss Facebook’s Pinterest-esque app, virtual sports arena advertising, fines for mobile carriers selling customer location data, ads on top of Ubers, LinkedIn ‘Stories,’ which country has the most islands in the world and more. [Listen in.]( [chart-image]( [Asia-Pacific Drives Twitter Growth as Other Regions Plateau](=/rL020G392L5pAMSoQ0090D0)   Twitter’s user growth has been plateauing for years, as social media users gravitate toward newer platforms like Instagram and Snapchat. But among the countries included in our forecast for Twitter user growth, seven of the top 10 are in Asia-Pacific—a regional trend also evident with Facebook and to some extent, Instagram. [Read the article.](=/rL020G392L5pAMSoQ0090D0) [chart-image](=/rL020G392L5pAMSoQ0090D0) ©2020 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc. [Unsubscribe](/rL020G392L5pAMSoQ0090D0) | [Change email address](=/rL020G392L5pAMSoQ0090D0) | [Update preferences](/rL020G392L5pAMSoQ0090D0) | [Advertise](=/rL020G392L5pAMSoQ0090D0) [Select "Research Submissions"](=/rL020G392L5pAMSoQ0090D0) for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please [read it in your browser here](. =/rL020G392L5pAMSoQ0090D0   =/rL020G392L5pAMSoQ0090D0