Politicians Turn to Influencers; How's Adulting Going for Millennials?

We take a look at how politicians are mimicking brands when it comes to influencer marketing and discuss how millennials are doing with adulting. February 20, 2020 [Politicians Turn to Influencers; How's Adulting Going for Millennials?](   As the 2020 presidential race continues, some candidates are turning to social media influencers to spread their messages and garner support for their campaigns. It was reported that former New York City mayor Michael Bloomberg recently partnered with popular Instagram accounts to create meme content for promoting his candidacy, called the Meme 2020 project. The appeal of influencer marketing is the same for politicians as it is for commercial brands: It allows them to reach a younger audience that is increasingly resistant to traditional advertising tactics. With young voter turnout expected to reach an all-time high in 2020, connecting with that age group is crucial for candidates. According to Chegg’s 2019 "State of the Student" report, 80% of US college students intend to vote in 2020. That’s significantly higher than the college student voter turnout in 2016, which was 48.3%, according to data from The National Study of Learning, Voting, and Engagement (NSLVE) and Tufts University. It remains to be seen how many of those young voters will actually head to the polls on Election Day, but partnering with influencers in an attempt to mobilize the youth is a safe bet for candidates. For many young adults, influencers are an important part of their digital lives. They are more likely than other age groups to consider influencers trustworthy and take action based on their recommendations. [Read the full article.]( [What’s happening with Customer Engagement?]( Only 54% of marketers say they have a clear definition for KPIs across their organizations. And, 50% think marketing should own data as opposed to IT. Find out how many channels marketers have personalized, and how much they’re investing in identity solutions. [Get the report.]( [Podcast: How's the Adulting Thing Going for Millennials?](=/gP0ALMp0930nLG0DS002asQ)   eMarketer principal analyst Mark Dolliver and junior analyst Lucy Koch share insights on how millennials are managing adult concepts like financial planning, homeownership, student loans and cars. ["Behind the Numbers" is made possible by LinkedIn Marketing Solutions. Listen in.](=/gP0ALMp0930nLG0DS002asQ) [chart-image](=/gP0ALMp0930nLG0DS002asQ) [Report: UK Holiday Season 2019 Recap](/gP0ALMp0930nLG0DS002asQ)   With net store closures reaching a record high and the economic fallout of Brexit, UK retailers were likely primed for the worst this past holiday season. Despite a struggling brick-and-mortar sector, ecommerce kept the retail ship afloat through the politically tumultuous storm. This report outlines our UK holiday shopping season forecast, the trends underlying those assumptions and some early indicators of how the season played out. [Read the executive summary.](/gP0ALMp0930nLG0DS002asQ) [chart-image](/gP0ALMp0930nLG0DS002asQ) [AliExpress and Amazon Are Bolstering Spain's Booming Ecommerce Market](/gP0ALMp0930nLG0DS002asQ)   Ecommerce sales in Spain will grow faster than any other country in Western Europe in the next three years, propelled by the rise of AliExpress and its continued competition with Amazon to be the go-to marketplace. [Read the article.](/gP0ALMp0930nLG0DS002asQ) [chart-image](/gP0ALMp0930nLG0DS002asQ) ©2020 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc. [Unsubscribe](/gP0ALMp0930nLG0DS002asQ) | [Change email address](=/gP0ALMp0930nLG0DS002asQ) | [Update preferences](/gP0ALMp0930nLG0DS002asQ) | [Advertise](=/gP0ALMp0930nLG0DS002asQ) [Select "Research Submissions"](=/gP0ALMp0930nLG0DS002asQ) for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please [read it in your browser here](. =/gP0ALMp0930nLG0DS002asQ   =/gP0ALMp0930nLG0DS002asQ