How Could Disney+ Reshape Kids' Digital Video Consumption?; eMarketer Analysts Survey the SVOD Landscape

We take a look at how Disney+ may have an influence on kids’ digital video viewing habits and discuss the state of subscription video. February 18, 2020 [How Could Disney+ Reshape Kids' Digital Video Consumption?; eMarketer Analysts Survey the SVOD Landscape](   Today’s kids are more digital than previous generations at the same age. But, while digital video is certainly an important part of kids’ media diet, we estimate that just over half of those ages 11 and younger (52.4%) will be digital video viewers this year. TV penetration is still much higher (close to nine in 10), although time spent is declining. Disney+ has the potential to change that, though it remains to be seen how exactly it will reshape kids’ video/TV landscape. The streaming service has generated loud buzz since its November 2019 launch—backed up by the reported 1.9 million US subscribers it signed up before launching, according to a report by analytics firm Jumpshot—and it could be a major draw for kids and parents alike. [Read the full article.]( [[Webinar] How Salesforce is Transforming Content Marketing]( Go behind the scenes at Salesforce with Hayley Nelson, VP of Content Marketing, and Nick Gernert, CEO of WordPress VIP. You'll learn how Salesforce is rethinking its entire content strategy from the ground up. Sign up to attend or receive a free recording. [Register now]( [Podcast: Surveying the Subscription Video Landscape](   Analyst Ross Benes and forecasting analyst Eric Haggstrom join guest host Paul Verna to discuss the latest in subscription-based video, including the platform mix, cord-cutting, peak TV and changes in terminology. ["Behind the Numbers" is made possible by LinkedIn Marketing Solutions. Listen in.]( [chart-image]( [Using Third-Party Data to Bridge the Segmentation Gap]( Segmentation strategy can be a confusing and divisive topic for marketers. However, the gap between customer and consumer segmentation can be bridged with third party data. Download Forrester’s report with special introduction by Infutor to learn how to maximize the impact of your segmentation efforts. [View]( [For Many Consumers, the In-Store Shopping Experience Still Has Flaws](/n0SQ0Va039Mp0GL0An02DmL)   Retailers are well aware of consumers' desire to shop in the most effortless ways possible, but several in-store pain points continue to hinder such experiences, according to an October 2019 survey from Capgemini. [Read the article.](/n0SQ0Va039Mp0GL0An02DmL) [chart-image](/n0SQ0Va039Mp0GL0An02DmL) ©2020 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc. [Unsubscribe](/n0SQ0Va039Mp0GL0An02DmL) | [Change email address](=/n0SQ0Va039Mp0GL0An02DmL) | [Update preferences](/n0SQ0Va039Mp0GL0An02DmL) | [Advertise](=/n0SQ0Va039Mp0GL0An02DmL) [Select "Research Submissions"](=/n0SQ0Va039Mp0GL0An02DmL) for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please [read it in your browser here](. =/n0SQ0Va039Mp0GL0An02DmL   =/n0SQ0Va039Mp0GL0An02DmL