Consumers Warm Up to Facial Recognition for Safety, Not Advertising; Netflix Strikes Back

People may be okay with the use of facial recognition to keep them safe, but not when it comes to being advertised to, and we take a look at the biggest takeaways from Netflix’s latest results. January 29, 2020 [Consumers Warm Up to Facial Recognition for Safety, Not Advertising; Netflix Strikes Back](   As facial recognition systems become increasingly accurate, more governments and law enforcement organizations are tapping them to verify people’s identities, nab criminals and keep transactions secure. Most of this activity is undertaken in the name of safety and security, but it is also raising major red flags among privacy advocates. They argue that the technology is predatory and invasive. Among consumers, the jury is still out. People appear to be warming to the use of facial recognition in situations where they think it can keep them safe. A June 2019 survey by Pew Research Center found that 65% of US adults trusted law enforcement agencies to use the technology at least somewhat responsibly. These sentiments were higher among older, white and Hispanic demographics. [Read the full article.]( [Power Your Marketing with an Identity Graph]( Infutor’s 2020 guide explores how brands use identity graphs as a source of truth for consumer interactions. By making the identity graph a priority, you’ll get a linked, multidimensional view of each consumer or household throughout their life journey. [Learn More]( [Podcast: Netflix Strikes Back](/ymvSA9QM0D0pGL92Lw00030)   eMarketer forecasting analyst Eric Haggstrom and vice president of content studio Paul Verna discuss the biggest takeaways from Netflix's latest results. They then talk about the UK's position on a landmark EU copyright law, YouTube's latest esports move and Google's new position on its search results redesign. [Listen in.](/ymvSA9QM0D0pGL92Lw00030) [chart-image](/ymvSA9QM0D0pGL92Lw00030) [Report: Western Europe Ecommerce Trends 2020](   Retailers across Western Europe are using AI to boost digital sales and experimenting with new options for delivery and returns. And yet, Europe’s main markets have been slow to embrace social commerce. In this report on key Western Europe ecommerce trends, we take a look at Western Europe’s digital shopping landscape—including AI, mobile wallets, privacy and data—and what retailers are doing to keep up with Amazon and other rivals. [Read the executive summary.]( [chart-image]( [Podcast: Will Quibi Be the Next Big Video Platform?](   eMarketer analyst Ross Benes, principal analyst Andrew Lipsman and vice president of content studio Paul Verna discuss the upcoming video platform Quibi and how much it can affect the current field. They then talk about the consequences of password sharing, NBCUniveral selling ad inventory across all screens and Spotify preparing to serve podcast ads using tons of data. [Listen in.]( [chart-image]( ©2020 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc. [Unsubscribe](/ymvSA9QM0D0pGL92Lw00030) | [Change email address](=/ymvSA9QM0D0pGL92Lw00030) | [Update preferences](/ymvSA9QM0D0pGL92Lw00030) | [Advertise](=/ymvSA9QM0D0pGL92Lw00030) [Select "Research Submissions"](=/ymvSA9QM0D0pGL92Lw00030) for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please [read it in your browser here](. =/ymvSA9QM0D0pGL92Lw00030   =/ymvSA9QM0D0pGL92Lw00030