EU Orders Facebook to Delete Content; Amazon Ad Spending Slowdown; Marketing Financial Services to Hispanics

We take a look at the EU's recent ruling against Facebook, the reasons behind Amazon's ad slowdown and how to market financial services to underserved Hispanic communities. October 11, 2019 [EU Orders Facebook to Delete Content; Amazon Ad Spending Slowdown; Marketing Financial Services to Hispanics](/f00wD2p0Ao00hL39SMGHQ0L)   First, we take a look at how financial services marketers can tailor their messaging for an underserved Hispanic community. Gains in education and homeownership have Hispanics poised for improvement in income and net wealth. For now, though, they still have difficulty accessing credit and getting financial services tailored to their needs. For our recent report on US Hispanics, we spoke with demographics experts about what financial services companies need to keep in mind as they market to this community. "There’s still a large percentage [of US Hispanics] who say it’s difficult to get a home mortgage, citing an insufficient credit score as their top reason," said Mario X. Carrasco, co-founder and principal at ThinkNow Research. "That’s one of the biggest barriers to homeownership among this cohort. But this isn’t an indication that Hispanic consumers are less credit-worthy, just that they have an insufficient credit score history." Insufficient credit score history is the product of being newer to utilizing credit. The Hispanic population's median age is 29, which is younger than the overall US population's median age, and is just coming into prime home-buying years. It doesn’t help matters that the financial sector has been slow to connect with Hispanics and inform them about services they would find helpful. Jose Villa, president of marketing agency Sensis, said that Hispanic consumers recognize the lack of education around retirement and financial instruments, "but have a real desire to learn about and engage with these services." [Read the full article.](/f00wD2p0Ao00hL39SMGHQ0L) [The Ultimate Guide to Trade Show Marketing by Cvent]( Download the free guide now to learn industry best practices for every stage of your event. [Get the Guide]( [The Weekly Listen: EU Orders Facebook to Delete Content and Are Our Phones Listening to Us?](   eMarketer principal analysts Mark Dolliver and Nicole Perrin, along with junior analyst Blake Droesch, discuss the latest EU ruling against Facebook, whether our phones are listening to us, Uber’s new jobs app and more. [Listen in.]( [chart-image] [Daily Forecast: Amazon Slowdown Won't Affect Its Standing as No. 3 in Ad Spending](/f00wD2p0Ao00hL39SMGHQ0L)   eMarketer senior forecasting analyst Oscar Orozco discusses our latest ad spend numbers for Amazon and how it’s maintaining its lead on Microsoft and Verizon. [Watch now.](/f00wD2p0Ao00hL39SMGHQ0L) /f00wD2p0Ao00hL39SMGHQ0L /f00wD2p0Ao00hL39SMGHQ0L ©2019 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc. [Unsubscribe](/f00wD2p0Ao00hL39SMGHQ0L) | [Change email address](=/f00wD2p0Ao00hL39SMGHQ0L) | [Update preferences](/f00wD2p0Ao00hL39SMGHQ0L) | [Advertise](=/f00wD2p0Ao00hL39SMGHQ0L) [Select "Research Submissions"](=/f00wD2p0Ao00hL39SMGHQ0L) for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please [read it in your browser here](. =/f00wD2p0Ao00hL39SMGHQ0L   =/f00wD2p0Ao00hL39SMGHQ0L