A Guide to the Top B2B Marketplaces; The Authenticity of Influencers; Cord-Cutters Overshadow Cord-Nevers

For our recent report, “Marketplaces 2019: B2B Ecommerce Strategies for Amazon, Alibaba and Others,” we analyzed the top three B2B marketplaces in the US—Amazon Business, Alibaba and Thomas—along with an overview of what makes their platforms work for buyers and sellers. August 8, 2019 [A Guide to the Top B2B Marketplaces; The Authenticity of Influencers; Cord-Cutters Overshadow Cord-Nevers](=/n0SQ0MF039Mp0GL0Ae02D9L)   When a business-to-business (B2B) company is building or assessing its marketplace strategy, a first step is understanding the different marketplace options. For our recent report, “Marketplaces 2019: B2B Ecommerce Strategies for Amazon, Alibaba and Others,” we analyzed the top three B2B marketplaces in the US along with an overview of what makes their platforms work for buyers and sellers. We define a B2B marketplace as an ecommerce platform that lets third-parties sell directly to customers. The distinction between a marketplace and a distributor or retailer is that the latter owns the inventory, while the former connects the seller and buyer. Unlike business-to-consumer (B2C), B2B marketplaces facilitate more complex transactions accounting for business buying needs like wholesale, bulk orders, invoicing, order approvals and more. Amazon Business Launched in April 2015, Amazon Business is currently available in eight countries: the US, UK, Germany, France, Italy, Spain, Japan and India. In 2018, third-party sellers accounted for more than half of the $10 billion in sales Amazon Business generated. The other portion of sales resulted from inventory Amazon, as a distributor, already owns. That percentage may even grow in 2019, as Amazon launched a private-label line for business buyers (similar to its consumer-facing Amazon Basics line) called “Amazon Commercial” in June this year. [Read the full article.](=/n0SQ0MF039Mp0GL0Ae02D9L) [eMarketer Tech-Talk Webinar Now On-Demand: The Marketing Game Changer]( Learn the six steps needed to unleash decisioning and 1:1 personalisation in your organisation. Join this Tech-Talk Webinar, presented by Boxever and learn how decisioning can transform your business. [Watch Now.]( [Podcast: How Authentic Can an Influencer Really Be?](   eMarketer principal analyst Debra Aho Williamson discusses the influencer shift toward authenticity, and why influencer marketing may soon become regulated. She also assesses Facebook’s mind-reading program, a TikTok smartphone and Apple’s new credit card. [Listen in.]( [chart-image] [Political Ad Spend to Reach $6 Billion for 2020 Election](=/n0SQ0MF039Mp0GL0Ae02D9L)   Growth in political ad spending is expected to slow dramatically during the 2019-2020 election cycle, according to Kantar Media, which predicts political campaigns for US federal office will spend $6 billion on paid media placements this year. But a greater share than ever will be directed toward digital channels. [Read the full article.](=/n0SQ0MF039Mp0GL0Ae02D9L) [chart-image] [Daily Forecast: US Cord-Cutters Overshadow Cord-Nevers](   eMarketer senior forecasting analyst Oscar Orozco tees up our numbers for the US non-pay TV population and how we define cord-cutters and cord-nevers. [Watch now.]( ©2019 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc. [Unsubscribe](/n0SQ0MF039Mp0GL0Ae02D9L) | [Change email address](=/n0SQ0MF039Mp0GL0Ae02D9L) | [Update preferences](/n0SQ0MF039Mp0GL0Ae02D9L) | [Advertise](=/n0SQ0MF039Mp0GL0Ae02D9L) [Select "Research Submissions"](=/n0SQ0MF039Mp0GL0Ae02D9L) for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please [read it in your browser here](. =/n0SQ0MF039Mp0GL0Ae02D9L   =/n0SQ0MF039Mp0GL0Ae02D9L