Podcast Advertising Revenues Will Surpass $1 Billion by 2021

The podcasting industry continues to explode with potential for advertisers, and the numbers show it: Marketers spent $479 million on podcast ads in 2018, and podcast advertising revenues are projected to surpass $1 billion by 2021, according to figures from the Interactive Advertising Bureau (IAB) and PwC. July 15, 2019 [Podcast Advertising Revenues Will Surpass $1 Billion by 2021](   The podcasting industry continues to explode with potential for advertisers, and the numbers show it: Marketers spent $479 million on podcast ads in 2018, and podcast advertising revenues are projected to surpass $1 billion by 2021, according to figures from the Interactive Advertising Bureau (IAB) and PwC. In an analysis of the US podcast advertising industry, IAB and PwC calculated self-reported podcast advertising revenues from 22 companies and found that revenues grew 34% in 2018, compared with the $257.4 million in self-reported revenues in 2017. The IAB and PwC predict that revenues will grow 42% this year. [Read the full article.]( [Amazon Ebook: How Any Advertiser Can Win]( Unexpected industries are already winning with Amazon Advertising. See how your brand can get ahead in our complete guide. [Get the Free Guide]( [Amazon Prime Day: Protests, Postponements and Prime Members](=/o03NM00cH00cQS2LAGLD9p0)   eMarketer principal analyst Andrew Lipsman dissects what we can expect from Amazon Prime Day 2019. He also discusses why Etsy sellers are getting frustrated and explains what to make of the newest D2C shaving brand. ["Behind the Numbers" is sponsored by Salesforce. Listen in.](=/o03NM00cH00cQS2LAGLD9p0) [chart-image] [Join eMarketer at CommerceNext]( Principal analyst Lauren Fisher presents “Digging Into Digital Audio Advertising: Making the Most of Streaming Music, Podcasts and Smart Speakers.” Attend the session to hear the latest numbers and trends around US digital audio listeners, how advertisers are shifting their media plans and how they measure success. [Learn more.]( [Can Conversational Commerce Save Retail?](   [This post was contributed and sponsored by Inmar.]( About 85% of consumer transactions happen inside of a retail location, but most conversational commerce companies only focus on 15% of transactions that happen online. Inmar shares why marketers don’t need to limit chatbots and other one-to-one tools to just ecommerce transactions. [chart-image]( [Daily Forecast: Walmart’s US Online Sales to Grow Over 30% This Year](=/o03NM00cH00cQS2LAGLD9p0)   eMarketer senior forecasting analyst Oscar Orozco breaks down our retail ecommerce numbers for Walmart, Amazon and eBay. Watch now. =/o03NM00cH00cQS2LAGLD9p0 =/o03NM00cH00cQS2LAGLD9p0 ©2019 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc. [Unsubscribe](/o03NM00cH00cQS2LAGLD9p0) | [Change email address](=/o03NM00cH00cQS2LAGLD9p0) | [Update preferences](/o03NM00cH00cQS2LAGLD9p0) | [Advertise](=/o03NM00cH00cQS2LAGLD9p0) [Select "Research Submissions"](=/o03NM00cH00cQS2LAGLD9p0) for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please [read it in your browser here](. =/o03NM00cH00cQS2LAGLD9p0   =/o03NM00cH00cQS2LAGLD9p0