Week in Review: Digital Ad Spending in Canada is Finally Catching Up to Media Time

Time spent on digital media in Canada has surpassed that of traditional media for the first time, and digital ad spending has finally caught up with the changing way in which Canadians are consuming media. July 7, 2019 [Week in Review: Digital Ad Spending in Canada is Finally Catching Up to Media Time]( Time spent on digital media in Canada has surpassed that of traditional media for the first time, and digital ad spending has finally caught up with the changing way in which Canadians are consuming media. /O0g0QL9G0302MSpk0i0DcAL We estimate that consumers in Canada will spend about 9 hours, 50 minutes on media this year, with 4 hours, 55 minutes of that spent on digital and 4 hours, 54 minutes spent on traditional. This makes it the first time that digital media time has overtaken that of digital media. [Read the full article.]( [Webinar: The State of Customer Experience Management in B2B]( Are you using feedback to improve your customer experience? In this live Tech-Talk Webinar, Medallia's experts reveal insights from their new research. Learn how to connect with customers at key moments, how to establish effective policies, where to invest and more. [Register Now.]( [Podcast: Does Political Advertising Move the Needle?](=/O0g0QL9G0302MSpk0i0DcAL) eMarketer senior director of forecasting Monica Peart and vice president of content studio Paul Verna discuss how much money is spent on political ads. They also talk about Twitter’s new “in the public interest rules, Apple Music’s milestone, and which is cooler: Tetris Royale? Or being able to know how crowded your commute is? ["Behind the Numbers" is sponsored by Salesforce. Listen in.](=/O0g0QL9G0302MSpk0i0DcAL) [chart-image] [How Brands Streamline Their Agency Partnerships](=/O0g0QL9G0302MSpk0i0DcAL) Shrinking media budgets, aggressive growth goals and ever-complex marketing needs are causing a shift in the brand-agency relationship. In their bid for self-preservation, brands are streamlining spending and in-housing capabilities. [Read the full article.](=/O0g0QL9G0302MSpk0i0DcAL) [chart-image] [US Food Delivery App Usage Will Approach 40 Million Users in 2019](/O0g0QL9G0302MSpk0i0DcAL) Food delivery apps are rapidly growing in popularity, according to eMarketer’s latest forecast on mobile app usage. This year, these apps will be used by 38.0 million people in the US, up 21.0% over 2018. By 2021, more than 20% of US smartphone users will use a food delivery app. [Read the full article.](/O0g0QL9G0302MSpk0i0DcAL) [chart-image] ©2019 eMarketer, Inc. 11 Times Square, New York, NY 10036 eMarketer Week in Review is published by eMarketer, Inc. [Unsubscribe]( | [Change email address](/O0g0QL9G0302MSpk0i0DcAL) | [Update preferences](/O0g0QL9G0302MSpk0i0DcAL) | [Advertise](=/O0g0QL9G0302MSpk0i0DcAL) [Select "Research Submissions"](=/O0g0QL9G0302MSpk0i0DcAL) for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please [read it in your browser here](. /O0g0QL9G0302MSpk0i0DcAL =/O0g0QL9G0302MSpk0i0DcAL =/O0g0QL9G0302MSpk0i0DcAL