eMarketer Daily - Mobile Moves to Majority Share of Google's Worldwide Ad Revenues

Google, which is set to report Q3 earnings this week, now makes more ad dollars from mobile than from the desktop globally, according to eMarketer’s latest estimates of ad revenues at major publishers. But in its home market of the US, that revenue flip is still in the (very near) future. October 24, 2016     [send mail icon] [ Send to a friend] [Mobile Moves to Majority Share of Google's Worldwide Ad Revenues]   Google, which is set to report Q3 earnings this week, now makes more ad dollars from mobile than from the desktop globally, according to eMarketer’s latest estimates of ad revenues at major publishers. But in its home market of the US, that revenue flip is still in the (very near) future. [Read Article]   [chart-image] [Make native video ads work for you] Native video advertising has seen dramatic growth and delivers proven results. But it's not as simple as running your videos in any native environment. Yahoo's new e-book reveals best practices to help you choose the most effective environment, build successful creative, and target your most promising audience. [Get the e-book] [Amazon Prime Growing Fastest Among Streaming Video Services]   Amazon’s efforts to unbundle its Prime video and shipping subscriptions have spurred more viewers to sign up for its streaming video service. eMarketer forecasts that Amazon will add more viewers to its service this year than previously projected. At the same time, eMarketer has adjusted its usage estimates for Netflix and Hulu downward, though Netflix at least is still growing its audience and market share. [Read Article]   [chart-image] [Marketing Field Guide for the Customer Trailblazer] Marketing greatness means connecting every interaction across your brand. Salesforce helps marketers blaze a trail for their customers by driving all aspects of business — from marketing, to sales, service, and commerce. Discover the tools used by the world's leading marketing innovators. [GET THE E-BOOK] [Apple's Outlook Across Devices]   Apple’s earnings outlook has been lackluster this year, largely thanks to a slowdown in sales of iPhones, a major revenue driver for the tech company. As Apple reports its fiscal Q4 earnings this week, how the iPhone 7 is doing will likely be top of mind, but the company is also making moves in the growing mobile payments market. [Read Article]   [chart-image]  For eMarketer PRO subscribers   [How North American Marketers Feel About Their DMP]     [Download: Brand Strategies to Meet and Exceed Customers’ Always-On Expectations]   As digitally native companies continue to heighten their users’ already lofty expectations, smart brands are taking on a more holistic, less channel-centric approach to customer experience, simply to stay competitive. Download eMarketer’s complimentary report for a look at how companies like Airbnb, Amazon and Uber continue to raise the bar for customer experience. [Receive My Copy]       ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. [Unsubscribe] | [Change email address] | [Update preferences] | [Advertise] [Select "Research Submissions"] for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please [read it in your browser here].