Verizon, Chobani and Trunk Club Execs on the Challenges and Successes of Operating In-House Agencies

For our recent report on the brand-agency relationship, we spoke with leaders of in-house agencies at Verizon, Chobani and Trunk Club to find out how their operations are structured and how they work with external partners. June 19, 2019 [Verizon, Chobani and Trunk Club Execs on the Challenges and Successes of Operating In-House Agencies](   The term “in-house agency” can mean many different things. It could mean a brand is expanding its internal operations to include in-house creative and media teams. Or it could be associated with a company that is expanding its partnerships to include consultancies and tech vendors that help set up and staff those in-house agencies. There is no one-size-fits-all approach to how the modern advertising ecosystem operates. For our recent report on the brand-agency relationship, we spoke with leaders of in-house agencies at Verizon, Chobani and Trunk Club to find out how their operations are structured and how they work with external partners. [Read the Full Article.]( [Getting Started with Mobile Attribution - The Complete Guide]( As consumer adoption of advanced yet affordable smartphones grows - and app functionality increases, there is no doubt that mobile has taken over. To help you become a leader in the mobile-first era, we created the ultimate guide to getting started with mobile attribution. [Get the Guide]( [Forecasts for TV Upfront and Digital Video Spending](/R00pLAbL9D0030Q0S2GgZM2)   Our latest quarterly report, "Q2 2019 Digital Video Trends," includes this year’s forecasts for TV Upfront and digital ad spending. We forecast total ad spending at the TV Upfronts will rise 2.4% to $21.25 billion, while digital video ad spending committed in advance will grow 19.6% to $4.39 billion. This report also includes the latest on what’s happening with pay TV subscribers, estimates of programmatic video spending and US native digital display spending. [Read the Executive Summary.](/R00pLAbL9D0030Q0S2GgZM2) [chart-image] [Webinar Now On-Demand: Location Intelligence–Adapting to the Evolving Privacy and Data Landscape]( How is location data and consumer attitudes toward it creating challenges for marketers? Join our Meet the Analyst webinar and learn how marketers are using location data, how government regulations impact data collection and more. Made possible by HERE Technologies. [View Now.]( [Podcast: There’s Something About Mary Meeker (Part 1)](   It’s that time of year again. Kleiner Perkins partner Mary Meeker has released her highly anticipated Internet Trends report—a 333-slide overview of the past, present and future of the digital ecosystem. In the first of two consecutive podcast episodes on this topic, eMarketer principal analysts Yory Wurmser, Mark Dolliver and Debra Aho Williamson analyze the mobile, demographics and social media angles of Meeker’s report. ["Behind the Numbers" is sponsored by Salesforce. Listen In.]( [chart-image] [Quiz Challenge Series: Customer Experience, Week 2](   Marketers continue to improve and extend their capabilities when it comes to delivering tailored messages and experiences across channels. But for most, there are still significant gaps. Test your knowledge of customer experience strategies with this week’s quiz, and see how much you know about personalization, consumer preferences and data-driven experiences. [Take the Quiz.]( [chart-image]( [Daily Forecast: Dating Apps Are Still Popular, but User Growth Has Been Slow](=/R00pLAbL9D0030Q0S2GgZM2)   eMarketer junior forecasting analyst Nazmul Islam shares our usage numbers for US smartphone dating apps and the reasons for a slowdown in growth. Watch now. =/R00pLAbL9D0030Q0S2GgZM2 =/R00pLAbL9D0030Q0S2GgZM2 ©2019 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc. [Unsubscribe](/R00pLAbL9D0030Q0S2GgZM2) | [Change email address](=/R00pLAbL9D0030Q0S2GgZM2) | [Update preferences](/R00pLAbL9D0030Q0S2GgZM2) | [Advertise](=/R00pLAbL9D0030Q0S2GgZM2) [Select "Research Submissions"](=/R00pLAbL9D0030Q0S2GgZM2) for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please [read it in your browser here](. =/R00pLAbL9D0030Q0S2GgZM2   =/R00pLAbL9D0030Q0S2GgZM2