Announcing Final Keynote: Is Starbucks the Media Company of the Future?

Starbucks just launched a new initiative: long-form, social-impact documentaries. Hear from their Senior Vice President, Public Affairs why they believe in diving into media [announcing_attention_nyc_2016_header.jpg] [Agenda] | [Register now] Dear eMarketer Reader, We're excited to announce our final keynote speaker, Rajiv Chandrasekaran, senior vice president public affairs at Starbucks. Chandrasekaran recently left the Washington Post, where he was senior correspondent and associate editor, to lead a new Starbucks initiative—long form, social-impact documentaries. Last month, they launched their first multimedia series, Upstanders, meant to inspire positive change in America. Is this a watershed moment where a major brand emerges as a great media company? Chandrasekaran will be addressing why Starbucks has undertaken such ambitious journalism, how the physical and digital scale of a Starbucks can serve as a powerful media distribution channel, and how brand scale can bring social good. You won’t want to miss this important and timely session. [Rajiiv.png] View the rest of the [Agenda]. Only 15 days to go until [eMarketer Attention! 2016]. Secure your ticket now to be a part of the conversation—and before we sell out! [cta_ReserveYourSpotToday550x50.png] [eMarketer] [Send to a Friend] This email was sent to {EMAIL}. If you no longer wish to receive emails about eMarketer events, you may [unsubscribe] at any time. You have received this email because you are subscribed to get eMarketer Special Notifications. eMarketer, Inc. 11 Times Square, New York, NY 10036 United States