eMarketer Daily - Podcast: Spotlight on Digital Video—Facebook's Fudged Metrics, Hulu Drops Free Service and More

This latest episode of “Behind The Numbers” is all about digital video. Hosts Marcus Johnson and Bryan Yeager invite two eMarketer in-house experts to provide their insights on the latest digital video news and trends. Facebook’s video measurement miscalculations are covered in detail, along with the evolution of streaming video monetization models. October 5, 2016     [send mail icon] [ Send to a friend] [Podcast: Spotlight on Digital Video—Facebook's Fudged Metrics, Hulu Drops Free Service and More]   This latest episode of “Behind The Numbers” is all about digital video. Hosts Marcus Johnson and Bryan Yeager invite two eMarketer in-house experts to provide their insights on the latest digital video news and trends. Facebook’s video measurement miscalculations are covered in detail, along with the evolution of streaming video monetization models. [Read More & Listen]   [chart-image] [Research Study: Opportunities for Retailers to Optimize Gift Cards] With over $100 billion being spent on gift cards annually, they are big business. And with 93% of U.S. consumers purchasing or receiving them each year, gift cards also provide big opportunities for retailers with both recipients and purchasers — especially in the holiday season. [Download now.] [Key Drivers of Digital Transformation Are Also Key Challenges]   Digital strategists and execs report a host of challenges in becoming more digital, from trouble understanding their customers to issues with legal compliance. But those same challenges are also driving digital transformation, and represent significant opportunities. [Read Article]   [chart-image] [iMedia Breakthrough Summit] More than 100 brands, agencies and publishers will meet in Santa Barbara this month to explore The Future of Content, Publishing & Media Buying. Don't miss this event, including a Programmatic Bootcamp. Join us Oct. 23-26 at the Bacara Resort & Spa. [We have limited spots so qualified buyers should RSVP now] [In Europe, a Bright Future for Subscriber Video-on-Demand]   In several countries in Western Europe, spending on VOD subscriptions is already high—and in Italy and Spain, for example, spending has more than doubled since last year. According to one estimate, nearly half of all home video spending will go toward SVOD by 2018. [Read Article]   [chart-image] [Register: Navigating the Complexities of Cross-Platform Attribution]   Attribution is essential for marketers looking to plan and optimize media channels in our increasingly fragmented, digitally driven world. But making the move to cross-platform attribution practices comes with significant challenges. Join us for a complimentary eMarketer webinar as we explore the challenges, as well as the opportunities, of cross-platform attribution. [Reserve My Seat]    For eMarketer PRO subscribers   [Who Uses P2P Payments? (Hint: It's Not the Older Folks)]         ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. [Unsubscribe] | [Change email address] | [Update preferences] | [Advertise] [Select "Research Submissions"] for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please [read it in your browser here].