eMarketer Daily - TV and Digital Are in a Dead Heat for US Media Dollars

If we follow consumers across various devices, we find they spend most of their time with TV, in its live and recorded formats. But the tale of TV time spent is actually two separate stories. October 4, 2016     [send mail icon] [ Send to a friend] [TV and Digital Are in a Dead Heat for US Media Dollars]   If we follow consumers across various devices, we find they spend most of their time with TV, in its live and recorded formats. But the tale of TV time spent is actually two separate stories. [Read Article]   [chart-image] [Retention Report — 75% of new app users don't return on day 2] Most apps lose 75% of new users by the day after download (and more than 95% after 90 days). That's not sustainable. But understanding your retention rates is the first step toward improving them. Get real insight from the most comprehensive report on app retention ever assembled. [Read the report] [Most US Young Adults Watch Mobile Video on Facebook, YouTube Daily]   Teens aren’t the only ones turning to YouTube to consume video content, young adults ages 18 to 20 are as well. According to June 2016 research, more than half of US young adults watch mobile video on the video-sharing site—and just as many view mobile video content on Facebook. [Read Article]   [chart-image] [Why do Emerging Markets Matter?] By 2020, over $330 billion in advertising will be spent to capture the attention of 2.5 billion smartphone users. Learn more on our October 12th webinar about the influence of these users and emerging markets through the Jana Index. [Sign Up Now: Introducing the Jana Index] [Smartphones Lead the Way for Digital Buying in China]   Over 90% of digital buyers in China in May 2016 used a smartphone to make a digital purchase. While other devices also saw high response rates, none exceeded 90%. Still, some mobile shoppers have concerns about security. [Read Article]   [chart-image] [Register: Navigating the Complexities of Cross-Platform Attribution]   Attribution is essential for marketers looking to plan and optimize media channels in our increasingly fragmented, digitally driven world. But making the move to cross-platform attribution practices comes with significant challenges. Join us for a complimentary eMarketer webinar as we explore the challenges, as well as the opportunities, of cross-platform attribution. [Reserve My Seat]    For eMarketer PRO subscribers   [Only One Mobile Website Is Bigger than Google in South Korea]         ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. [Unsubscribe] | [Change email address] | [Update preferences] | [Advertise] [Select "Research Submissions"] for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please [read it in your browser here].