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eMarketer Daily - Function, Price Influence Smart Watch Sales

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Thu, Sep 29, 2016 01:18 PM

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Though the quality and style of smart watches are important factors to internet users in North Ameri

Though the quality and style of smart watches are important factors to internet users in North America, many care more about the price of the device, as well as its features and functionalities. September 29, 2016     [send mail icon] [ Send to a friend] [Function, Price Influence Smart Watch Sales]   Though the quality and style of smart watches are important factors to internet users in North America, many care more about the price of the device, as well as its features and functionalities. [Read Article]   [chart-image] [Exclusive Research: The Anatomy of a Retail Shopper] In today's world, consumer insight is brand power. Viant's exclusive new research features key insights like where shoppers get their morning coffee, what kind of cars they drive, and what TV shows they're watching to provide a complete picture of consumer spending & lifestyle habits. [Get the White Paper >>] [The Financial Times Charts a Path Toward Transacting on Attention Instead of Impressions]   Alistair Smith, head of advertising yield management for the Financial Times, talks about the company’s efforts to sell digital brand advertising based on the length and quality of attention audiences are paying to ads on its website. [Read Interview]   An interview with:   Alistair Smith Head of Advertising Yield Management Financial Times [eMarketer Webinar: Navigating the Complexities of Cross-Platform Attribution] Attribution is essential for marketers looking to plan and optimize media channels in our fragmented, digitally driven world. Join us for a complimentary webinar as we explore the significant challenges, as well as the opportunities, of cross-platform attribution. [Reserve my seat.] [Holiday Shoppers in Canada Embrace Digital Options]   Over 70% of holiday shoppers in Canada visited a website while conducting holiday shopping last year, while nearly 60% performed a search via their desktop, laptop or tablet while searching for gifts and presents. That made digital holiday shopping more common than in-store visits. [Read Article]   [chart-image]  For eMarketer PRO subscribers   [Yes, Most Millennials Still Use Facebook Every Day]         ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. [Unsubscribe] | [Change email address] | [Update preferences] | [Advertise] [Select "Research Submissions"] for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please [read it in your browser here].      

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