Barcelona Launches the 5G World

Because of in-app ad spend's recent surge, getting accurate in-app viewability measurements is a big deal for mobile marketers. We forecast that $77.03 billion will be spent on in-app advertising in the US this year, up 25.1% over 2018. February 27, 2019 [Barcelona Launches the 5G World](/hpQ4XLL02S0009DiM030GPA)   Every Mobile World Conference has phone releases, but some of the phones released this week in Barcelona represent the first batch that will run on 5G, the next-generation telecom network that promises faster speeds and quicker responses. While the mobile world is eagerly anticipating the day when 5G service launches, the first step is to have phones that are truly 5G enabled. Telecom services in the US and Korea will inaugurate 5G in H1 2019. Verizon and three carriers in Korea, for instance, will start selling Samsung’s S10 5G sometime this spring, and Sprint will offer LG’s V50 when it launches its 5G network in May. ZTE, Xiaomi and Huawei have also released 5G phones this week. [Read the Full Article](/hpQ4XLL02S0009DiM030GPA) [New Report Reveals What Content Consumers Really Want from Brands]( A new study from Stackla finds that although 92% of marketers believe most or all of the content they create resonates as authentic, 51% of consumers say less than half of brands create content that’s authentic. Where are marketers going wrong? Find out what consumers said. [Get the Free Report]( [Do Marketers Use Gender Stereotypes?](   Worldwide, 76% of female and 88% of male marketers believe they avoid gender stereotypes when creating advertisements, according to “Getting Media Right 2018,” a global survey from Kantar. [Full Article]( [chart-image] [Does Your Digital Strategy Need a Reality Check?]( Individual companies—and the industry as a whole—are at different stages of the digital transformation journey. Test your knowledge with the Digital Transformation Quiz, presented by Salesforce, to see where you stand, and receive a Slideshow with expert insights and data to round out the picture. [Take the Quiz]( [Podcast | And the Winner Is ... the Oscars?](   In the latest episode of "Behind the Numbers," we take a look at the Academy Awards show, which reversed a string of audience losses even as it jettisoned a traditional hosting role. Who was watching, why, and how does digital intersect with the Oscars? ["Behind the Numbers" is sponsored by Salesforce. Listen In.]( [chart-image] ©2019 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc. [Unsubscribe](/hpQ4XLL02S0009DiM030GPA) | [Change email address](=/hpQ4XLL02S0009DiM030GPA) | [Update preferences](/hpQ4XLL02S0009DiM030GPA) | [Advertise](=/hpQ4XLL02S0009DiM030GPA) [Select "Research Submissions"](=/hpQ4XLL02S0009DiM030GPA) for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please [read it in your browser here](. =/hpQ4XLL02S0009DiM030GPA   =/hpQ4XLL02S0009DiM030GPA