US Digital Ad Spending Will Surpass Traditional in 2019

This year will mark a major milestone in the world of advertising. For the first time, digital ad spending in the US will exceed traditional ad spending, according to eMarketer’s latest forecast. By 2023, digital will surpass two-thirds of total media spending. February 24, 2019 =/CLQ0000kp06S0MDA3924G0L [US Digital Ad Spending Will Surpass Traditional in 2019](=/CLQ0000kp06S0MDA3924G0L) This year will mark a major milestone in the world of advertising. For the first time, digital ad spending in the US will exceed traditional ad spending, according to eMarketer’s latest forecast. By 2023, digital will surpass two-thirds of total media spending. [Full Article](=/CLQ0000kp06S0MDA3924G0L) [Does Your Digital Strategy Need a Reality Check?]( Individual companies—and the industry as a whole—are at different stages of the digital transformation journey. Test your knowledge with the Digital Transformation Quiz, presented by Salesforce, to see where you stand, and receive a Slideshow with expert insights and data to round out the picture. [Take the Quiz]( [The Weekly Listen: Counteracting Misinformation](=/CLQ0000kp06S0MDA3924G0L) Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're chatting about misinformation and how digital platforms are seeking to slow it, Pinterest's plan to go public, and landmark shift in ad spending. ["Behind the Numbers" is sponsored by Salesforce. Listen In.](=/CLQ0000kp06S0MDA3924G0L) [chart-image] [How Forbes Is Digitally Transforming Itself](=/CLQ0000kp06S0MDA3924G0L) Revamping a century-old business magazine is like changing car tires at 100 mph, according to Salah Zalatimo, chief digital officer at Forbes. Like a Nascar pit crew, the team responsible for transforming a company like Forbes has to work quickly and precisely. [Full Article](=/CLQ0000kp06S0MDA3924G0L) [chart-image] [What We Saw at CES, and Why You Should Care]( What was new at CES? Faster computer chips, rollable TV screens and smarter gadgets. But most of the enabling technologies were repeats of 2018—including 5G wireless connectivity, voice assistants, artificial intelligence (AI) and the internet of things (IoT). What’s new is how these are evolving to connect people and technology in life-changing ways. Here are 10 trends marketers should understand in 2019. [Read the Executive Summary]( [chart-image] ©2019 eMarketer, Inc. 11 Times Square, New York, NY 10036 eMarketer Week in Review is published by eMarketer, Inc. [Unsubscribe]( | [Change email address](/CLQ0000kp06S0MDA3924G0L) | [Update preferences](/CLQ0000kp06S0MDA3924G0L) | [Advertise](=/CLQ0000kp06S0MDA3924G0L) [Select "Research Submissions"](=/CLQ0000kp06S0MDA3924G0L) for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please [read it in your browser here](. /CLQ0000kp06S0MDA3924G0L =/CLQ0000kp06S0MDA3924G0L =/CLQ0000kp06S0MDA3924G0L