Four Takeaways from Snap’s Q4 Earnings: What Advertisers Need to Know

Snap Inc. reported Q4 2018 earnings Tuesday and, like Facebook, beat expectations for revenue and usage. In this eMarketer Analyst Insight, principal analyst Debra Aho Williamson and senior analyst Jasmine Enberg explain four key takeaways for advertisers. February 7, 2019 [Four Takeaways from Snap’s Q4 Earnings: What Advertisers Need to Know](   Snap Inc. reported Q4 2018 earnings Tuesday and, like Facebook, beat expectations for revenue and usage. In this eMarketer Analyst Insight, principal analyst Debra Aho Williamson and senior analyst Jasmine Enberg explain four key takeaways for advertisers. [Full Article]( [What will transform marketing in 2019?]( Digital-first marketing strategies are obsolete. To succeed in 2019, marketers need to adopt a data-first mindset that takes in the entire customer journey. Learn how top brands are already doing so. [Download Now. >>]( [How Big a Problem Is Digital Ad Fraud?](/y3bSA9QM0D0pGLM2Lw00030)   Digital advertising is a big business, with hundreds of billions of dollars spent each year. That money has long lured fraudsters to the space, and deceptive practices cost the advertising industry billions annually. This report summarizes recent trends in digital ad fraud and its mitigation, and it advises marketers on what they need to understand to keep their budgets reasonably safe. [Read the Executive Summary](/y3bSA9QM0D0pGLM2Lw00030) [chart-image] [[Whitepaper] Survive and Thrive: A Cross-Channel Guide for the Modern Advertiser]( The customer journey has become too complex to expect a fragmented advertising strategy to work. The only realistic way to address this is with a cross-channel digital advertising strategy. This whitepaper from Brand Networks will show you how to get started. [Read Whitepaper]( [Podcast | Britain's Thriving Digital OOH Market](   In the latest episode of "Behind the Numbers," eMarketer senior analyst Bill Fisher breaks down the data for the digital OOH market in the UK. How many British consumers see DOOH ads? Where are the ad dollars coming from? Which advertisers are making waves? ["Behind the Numbers" is sponsored by Salesforce. Listen In.]( [chart-image] ©2019 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc. [Unsubscribe](/y3bSA9QM0D0pGLM2Lw00030) | [Change email address](=/y3bSA9QM0D0pGLM2Lw00030) | [Update preferences](/y3bSA9QM0D0pGLM2Lw00030) | [Advertise](=/y3bSA9QM0D0pGLM2Lw00030) [Select "Research Submissions"](=/y3bSA9QM0D0pGLM2Lw00030) for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please [read it in your browser here](. =/y3bSA9QM0D0pGLM2Lw00030   =/y3bSA9QM0D0pGLM2Lw00030