Prediction: Instagram Will Suffer Growing Pains

Instagram’s future is deeply intertwined with Facebook. Much of Instagram’s ad business growth is largely due to the fact that extending an ad buy is as easy as checking a box in Facebook Ad Manager. And with features like Instagram Stories becoming highly successful, there's pressure to continue delivering hit marketing concepts. January 18, 2019 SPECIAL NOTE: There will be no eMarketer Daily Newsletter published on Monday, January 21, in observance of Martin Luther King Jr. Day in the US. [Prediction: Instagram Will Suffer Growing Pains](   Instagram’s future is deeply intertwined with Facebook. Much of Instagram’s ad business growth is largely due to the fact that extending an ad buy is as easy as checking a box in Facebook Ad Manager. And with features like Instagram Stories becoming highly successful, there's pressure to continue delivering hit marketing concepts. [Full Article]( [The New Brand Balance]( In the digital economy, brands matter more than ever before. However, how you build a brand has changed. Marketers need to build their brand while also driving performance - at speed. Learn from leading brands that have achieved harmony and get applicable insight on building emotional equity while achieving meaningful ROI. [Download now]( [Despite Growth, US B2B Digital Ad Spending Market Still Lacks Maturity](/tDGQ3909SA0pz02MLL0002S)   Spending may be on the rise, but B2B companies shift of dollars to digital ads has been slow to develop. Many lack the data and technology necessary to fully take advantage of digital channels. To reach more specific audience segments, B2Bs still need to make investments in proper data and technology infrastructure to execute targeted digital advertising. [Read the Executive Summary](/tDGQ3909SA0pz02MLL0002S) [chart-image] [An RFP Template to In-Housing Your Programmatic]( Considering an in-house approach to programmatic? Beeswax is uniquely positioned as the programmatic buying platform of choice for smart marketers considering the benefits of in-housing. [Access Your Complimentary RFP Template to In-Housing Programmatic]( [Podcast | Breaking Down the Media Day in Canada](   In the latest episode of “Behind the Numbers,” Paul Briggs, analyst at eMarketer, details Canada’s media consumption habits and contrasts it with how advertisers allocate their budgets. ["Behind the Numbers" is sponsored by Salesforce. Listen In.]( [chart-image] [Meet the Analyst Webinar: Key Digital Trends for 2019](=/tDGQ3909SA0pz02MLL0002S)   Gain insight on important new developments in social media, voice technology and digital video, plus learn what issues may bring forth big changes in how you do business. Join us for a live-video webinar as we share our predictions for what will matter to marketers in the months ahead, and what won’t. This Meet the Analyst Webinar is sponsored by Optimizely. [Register Now](=/tDGQ3909SA0pz02MLL0002S) ©2019 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc. [Unsubscribe](/tDGQ3909SA0pz02MLL0002S) | [Change email address](=/tDGQ3909SA0pz02MLL0002S) | [Update preferences](/tDGQ3909SA0pz02MLL0002S) | [Advertise](=/tDGQ3909SA0pz02MLL0002S) [Select "Research Submissions"](=/tDGQ3909SA0pz02MLL0002S) for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please [read it in your browser here](. =/tDGQ3909SA0pz02MLL0002S   =/tDGQ3909SA0pz02MLL0002S