eMarketer Daily - Twitter's Share of US Social Network Users Is Dropping

In its latest forecast of US Twitter usage, eMarketer has significantly downgraded its projections amid nearly stagnant growth reported by the company in Q2. By the end of this year, 52.2 million people in the US will access their Twitter accounts at least once a month. That's a 2.0% increase over last year. August 15, 2016     [send mail icon] [ Send to a friend] [Twitter's Share of US Social Network Users Is Dropping]   In its latest forecast of US Twitter usage, eMarketer has significantly downgraded its projections amid nearly stagnant growth reported by the company in Q2. By the end of this year, 52.2 million people in the US will access their Twitter accounts at least once a month. That's a 2.0% increase over last year. [Read Article]   [chart-image] [Register: The Changing Path to Purchase - What It Means to Add Mobile to the Mix] As mobile usage becomes ubiquitous, the path to purchase is becoming less defined. Shoppers are always connected, well-informed and often quick to convert both digitally and in-store. Register for our webinar to learn how you can stay up to speed for your business. [Reserve my seat.] [Why Facebook Is Blocking Ad Blockers]   Last week, Facebook rolled out site changes to prevent users of ad blocking software from suppressing ads on the social network. And it’s little wonder why, when the company makes nearly all of its substantial revenues from paid placements. [Read Article]   [chart-image] [eMarketer Attention! 2016 - Early-Bird Tickets On Sale Now] Prepare to think differently about capturing, keeping and maximizing consumer attention. eMarketer's second annual full-day event takes place October 25, 2016 in New York City. [Register here for early-bird tickets.] [Android Leads the Tablet Market in Japan]   This year, almost half of all tablets shipped in Japan will run Android, according to research. While devices running iOS and Windows are also set to grow in shipments, Android tablet shipments will stay in the lead. [Read Article]   [chart-image]  For eMarketer PRO subscribers [For Gatorade, Advertising on Snapchat Is an Efficient Way to Engage Its Target Audience]   Kenny Mitchell, senior director of consumer engagement at PepsiCo-owned Gatorade, explains why the beverage brand will probably increase its investment in Snapchat’s ad products over the next year.   An interview with:   Kenny Mitchell Senior Director, Consumer Engagement Gatorade  For eMarketer PRO subscribers [US Time Spent with Media: eMarketer's Updated Estimates for Spring 2016]   This report presents eMarketer’s updated estimates for time spent with major media in the US, with a slowdown in the pace of change a recurring theme.   [chart-image]     ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. [Unsubscribe] | [Change email address] | [Update preferences] | [Advertise] [Select "Research Submissions"] for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please [read it in your browser here].