A is for Attribution

"eMarketer FYI" is part of your subscription to the eMarketer Daily Newsletter.--------------------------------------------------------------- Nothing is more top of mind for marketers than attribution.... [AdRoll logo] [SIGN UP] [LOG IN] [Blended Attribution Playbook] GUIDE The Blended Attribution Playbook Nothing is more top of mind for marketers than attribution, especially when it comes to measuring the impact of your online advertising. In this guide, learn: - How last-click attribution models may result in the loss of business - Potential benefits of adopting a blended attribution model - Lookback window recommendations for your industry - And more! [DOWNLOAD THE FREE GUIDE →] To accurately measure the impact of online advertising, it’s important to holistically evaluate the performance of your campaigns. One of the best ways to do that is to use a blended attribution model, which measures the impact of your digital marketing by examining both ad views and clicks. [LEARN MORE] You may also like: [Webinar] WEBINAR Email Marketing Reboot: 10 Tactics for Inbox Domination Are you doing everything you can to optimize your emails? [Watch now →] [LA Marathon] On-Demand Webinar Instagram Marketing in 2016 Join AdRoll and Bitly for an enlightening webinar that’ll show you exactly how businesses can make the most out of organic, paid, and partner campaigns on Instagram. [Read More →] [Contact Us]   [Privacy Policy] © AdRoll, Inc. | 972 Mission Street, 3rd Floor, San Francisco, California 94103 --------------------------------------------------------------- "eMarketer FYI" sponsored mailings are strictly controlled and distributed by eMarketer. [Click here to unsubscribe from future "eMarketer FYI" mailings or to manage your email preferences]. Unsubscribing will not affect your subscription to the [eMarketer Daily Newsletter]. ©2016 eMarketer, 11 Times Square, New York, NY 10036 800-405-0844 [Privacy Policy]