Why Marketers Struggle to Consistently Identify Their Audiences

Marketers are invested in accurately identifying their target audiences, but they often miss the mark. August 22, 2018 =/kS0Dp0M10cQ03LD9AU02L0G [Why Marketers Struggle to Consistently Identify Their Audiences](=/kS0Dp0M10cQ03LD9AU02L0G)   Marketers are invested in accurately identifying their target audiences, but they often miss the mark. [Full Article](=/kS0Dp0M10cQ03LD9AU02L0G) [Location Intelligence For QSR Marketers]( Did you know that 69% of QSR marketers plan to increase their use of location data and 62% say its improving their marketing performance? We commissioned a report with 451 Research to learn how location intelligence has impacted the industry. Download the full report for strategic use cases, trends and more. [Access Now]( [Is Your CEO Tweeting Without Supervision?](   Social media usage—both for personal and business use—is so widespread that occasional social implosions are relatively commonplace. How widespread? eMarketer estimates that roughly nine out of 10 companies use social networks as a marketing tool, and that level of involvement has been steady for years. [Full Article]( [chart-image] [Prime Day Dominated By Amazon-Branded Electronics](/kS0Dp0M10cQ03LD9AU02L0G)   Amazon aggressively discounted its own branded electronics for Prime Day this year, and the strategy seems to have worked as consumers scooped up Amazon Fire and Amazon Echo products. [Read Article on eMarketer Retail](/kS0Dp0M10cQ03LD9AU02L0G) [chart-image](/kS0Dp0M10cQ03LD9AU02L0G) [Webinar: Prepare for Peak—Ensuring the Optimal Holiday Shopping Season](   eMarketer is pleased to moderate a Tech Talk webinar on September 6 featuring the chief strategist of commerce at Akamai Technologies and senior engineering manager of ecommerce at Dick’s Sporting Goods. They’ll share tried and tested practices that have helped retailers meet and even surpass consumer expectations during the holiday season, which you won’t want to miss. [Reserve My Seat]( ©2018 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc. [Unsubscribe](/kS0Dp0M10cQ03LD9AU02L0G) | [Change email address](=/kS0Dp0M10cQ03LD9AU02L0G) | [Update preferences](/kS0Dp0M10cQ03LD9AU02L0G) | [Advertise](=/kS0Dp0M10cQ03LD9AU02L0G) [Select "Research Submissions"](=/kS0Dp0M10cQ03LD9AU02L0G) for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please [read it in your browser here](. =/kS0Dp0M10cQ03LD9AU02L0G   =/kS0Dp0M10cQ03LD9AU02L0G