How GDPR Is Moving Ad Budgets Toward Private Marketplaces

Data privacy concerns are driving ad buyers to work closer with their publisher partners. August 7, 2018 =/wLAGMLDSp0010QTp0093H0k [How GDPR Is Moving Ad Budgets Toward Private Marketplaces](=/wLAGMLDSp0010QTp0093H0k)   Data privacy concerns are driving ad buyers to work closer with their publisher partners. [Full Article](=/wLAGMLDSp0010QTp0093H0k) [Holiday Email Lookbook: Get Inspired, See What Worked and Plan for 2018]( Last season, we subscribed to the emails of more than 250 retailers, and we’ve highlighted the trends we noticed to help you look ahead to the 2018 holidays. Learn which messages worked and why, what discount options had everyone talking, and how email can drive both online and in-store traffic. [Download the Report]( [There's an App for that, but Do I Need It?](   Apps are integral to the lives of four in 10 US mobile app users, yet many think they could survive without them, according to a new survey by ThinkNow Research. [Full Article]( [chart-image] [Webinar: Mastering the Customer Delivery Experience]( Major US brands and retailers must work harder than ever to meet the changing expectations of online shoppers. Learn how delivery personalization, loyalty programmes and evolving expectations have changed the online shopping experience for good. Aug 9, 2018 at 12:00 EDT / 09:00 PDT. [Reserve your place now]( [Amazon Plans to Strengthen Its Foothold Across Western Europe](/wLAGMLDSp0010QTp0093H0k)   Amazon’s advantage when entering new markets is its ability to offer a wide variety of items that can be shipped quickly. By fortifying its place in Europe, Amazon aims to take advantage of rising consumer spending. [Read Article on eMarketer Retail](/wLAGMLDSp0010QTp0093H0k) [chart-image](/wLAGMLDSp0010QTp0093H0k) ©2018 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc. [Unsubscribe](/wLAGMLDSp0010QTp0093H0k) | [Change email address](=/wLAGMLDSp0010QTp0093H0k) | [Update preferences](/wLAGMLDSp0010QTp0093H0k) | [Advertise](=/wLAGMLDSp0010QTp0093H0k) [Select "Research Submissions"](=/wLAGMLDSp0010QTp0093H0k) for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please [read it in your browser here](. =/wLAGMLDSp0010QTp0093H0k   =/wLAGMLDSp0010QTp0093H0k