Ads.txt Demonstrates Why Video Is Fraudsters' Favorite Ad Format

The Guardian’s ad-buying test shows that domain spoofing is rampant for video inventory, but not display. July 26, 2018 =/NL00XS9D000SQIG12ML0A3p [Ads.txt Demonstrates Why Video Is Fraudsters' Favorite Ad Format](=/NL00XS9D000SQIG12ML0A3p)   The Guardian’s ad-buying test shows that domain spoofing is rampant for video inventory, but not display. [Full Article](=/NL00XS9D000SQIG12ML0A3p) [Grab a seat for CouchCon—Wistia’s free virtual conference]( Learn how to solve some of your biggest marketing challenges with video at CouchCon August 14. [Sign up!]( [What Makes a Successful Loyalty Program?](=/NL00XS9D000SQIG12ML0A3p)   Loyalty programs have a serious retention problem. Consumers are quick to sign up, but quick to forget about a loyalty program once they get their initial discount. [Read Article on eMarketer Retail](=/NL00XS9D000SQIG12ML0A3p) [chart-image](=/NL00XS9D000SQIG12ML0A3p) [How much is bad data costing your business?]( Your customers encounter incorrect data about your business, like its address, hours, or phone number, across the internet and it costs you money. Get a personalized consultation to see how much bad data is costing you. [Sign up now]( [When Building Ad Tech, It’s All About the Costs](   Advertisers want to build their own ad buying platforms to reduce tech taxes, but they need deep pockets to make it happen. [Full Article]( [chart-image] ©2018 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc. [Unsubscribe](/NL00XS9D000SQIG12ML0A3p) | [Change email address](=/NL00XS9D000SQIG12ML0A3p) | [Update preferences](/NL00XS9D000SQIG12ML0A3p) | [Advertise](=/NL00XS9D000SQIG12ML0A3p) [Select "Research Submissions"](=/NL00XS9D000SQIG12ML0A3p) for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please [read it in your browser here](. =/NL00XS9D000SQIG12ML0A3p   =/NL00XS9D000SQIG12ML0A3p