eMarketer Daily - Programmatic TV Ad Spending to More Than Double This Year

Programmatic spending on TV ads is poised to experience explosive growth over the next several years, according to eMarketer’s first forecast on the topic. This year, programmatic TV spending will climb 127.8% to $710 million. And that will come after spending triples this year. June 28, 2016     [send mail icon] [ Send to a friend] [Programmatic TV Ad Spending to More Than Double This Year]   Programmatic spending on TV ads is poised to experience explosive growth over the next several years, according to eMarketer’s first forecast on the topic. This year, programmatic TV spending will climb 127.8% to $710 million. And that will come after spending triples this year. [Read Article]   [chart-image] [eMarketer Attention! 2016 - Early-Bird Tickets On Sale Now] Prepare to think differently about capturing, keeping and maximizing consumer attention. eMarketer's second annual full-day event takes place October 25, 2016 in New York City. [Register here for early-bird tickets.] [Most US Hispanics Buy More Often Digitally Than a Year Ago]   Hispanics are often noted for their heavy digital activity, mainly due to high smartphone engagement, but this characteristic isn’t as straightforward as it seems. [Read Article]   [chart-image] [eMarketer Roundup: Programmatic Marketplace - Download Now] This year, over two-thirds of display ad spending will be transacted programmatically. Download eMarketer's latest Roundup for key trends, forecasts and interviews to help all parties in the programmatic ecosystem navigate the increasingly important landscape. [Receive my copy.] [Video Viewers in Spain Prefer to Stream via PC]   Over 81% of streaming video viewers in Spain say they turn to their desktop and laptop computers to watch, while just 28% stream videos on their smartphones. Younger viewers are more likely to turn to streaming to watch a variety of content. [Read Article]   [chart-image]  For eMarketer PRO subscribers [In US, Ad Blockers Most Popular with Millennials]   eMarketer recently forecast that approximately one in four US internet users—70 million people—will install an ad blocker on a desktop or smartphone by the end of 2016. By 2017, one in three US internet users are expected to do so. Millennials are fueling this ad blocking trend, and are the most likely of any generation in the US to block digital ads.   [chart-image]  For eMarketer PRO subscribers [eBay Will Host Auctions via Facebook Messenger]   Mickey Neuberger, eBay’s senior director of global customer relationship management (CRM), talks to eMarketer about what makes Facebook Messenger exciting from a CRM perspective.   An interview with:   Mickey Neuberger Senior Director, Global CRM eBay     ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. [Unsubscribe] | [Change email address] | [Update preferences] | [Advertise] [Select "Research Submissions"] for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please [read it in your browser here].