What Marketers Prioritize When Choosing DMPs

According to a January 2018 survey of US ad and marketing professionals conducted by Advertiser Perceptions, ad inventory discovery is the top criterion that drives data management platform selection. April 12, 2018 [What Marketers Prioritize When Choosing DMPs](   According to a January 2018 survey of US ad and marketing professionals conducted by Advertiser Perceptions, ad inventory discovery is the top criterion that drives data management platform selection. [Full Article]( [Know consumers better than anyone else.]( Imagine if you knew your customers better than they know themselves. Fortunately, we do. Our Agility Audience suite of data products encompasses an unprecedented amount of consumer data, allowing you to select the best audiences, then reach them with smart, personalized messages in any channel. [Contact us today for innovative data solutions to grow your business.]( [Sizing Up Americans’ Media Diet](/ZLMLQ0MTD010090AH30pGSV)   Americans are still spending more than 12 hours a day consuming media, but how they spend that time, and what types of media they are consuming, is always in flux. In the latest episode of “Behind the Numbers,” analysts Monica Peart and Paul Verna dig into eMarketer’s estimates of time spent with media. [Listen In](/ZLMLQ0MTD010090AH30pGSV) [chart-image] [Free eBook: How Consumer Identity Data Breakage is Costing Your Business]( Infutor’s latest eBook explores the causes of consumer identity breakage, how it erodes marketing efforts and what you can do to address the damage and maximize your marketing returns. [Access now.]( [Data Feed](/ZLMLQ0MTD010090AH30pGSV)   [Privacy Concerns:]( More than four in 10 Facebook users are very concerned about their privacy being invaded, according to research from Gallup. That's up 13 percentage points from 2011. Many said they are worried about their information being sold. [Smart TVs:]( Over a third of internet users own a smart TV, and they "spend about 15 minutes longer watching online TV each day, and are 25% more likely to be watching subscription services like Netflix on their TV sets," data from GlobalWebIndex reveals. [More Data](/ZLMLQ0MTD010090AH30pGSV) [Last Chance to Register: eMarketer’s Path to Purchase Webinar](=/ZLMLQ0MTD010090AH30pGSV)   Join us for a freewheeling, data-packed conversation where we’ll highlight the ways retailers and ecommerce marketers from multiple sectors have responded to the new customer journey. Made possible by Jumpshot. [Reserve My Seat](=/ZLMLQ0MTD010090AH30pGSV) ©2018 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc. [Unsubscribe](/ZLMLQ0MTD010090AH30pGSV) | [Change email address](=/ZLMLQ0MTD010090AH30pGSV) | [Update preferences](/ZLMLQ0MTD010090AH30pGSV) | [Advertise](=/ZLMLQ0MTD010090AH30pGSV) [Select "Research Submissions"](=/ZLMLQ0MTD010090AH30pGSV) for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please [read it in your browser here](. =/ZLMLQ0MTD010090AH30pGSV   =/ZLMLQ0MTD010090AH30pGSV