Spotify Rocked the Music Industry. What Might Rock Spotify?

Spotify's stock market debut is a testament to the power of on-demand music streaming, a model that has helped reverse the music industry's long decline. On the latest episode of eMarketer's "Behind the Numbers" podcast, we dig into the reasons for Spotify's success, and consider the challenges the company may face in coming years. April 3, 2018 =/P010M0DSpL0Q5L0f0ABGM93 [Spotify Rocked the Music Industry. What Might Rock Spotify?](=/P010M0DSpL0Q5L0f0ABGM93)   Spotify's stock market debut is a testament to the power of on-demand music streaming, a model that has helped reverse the music industry's long decline. On the latest episode of eMarketer's "Behind the Numbers" podcast, we dig into the reasons for Spotify's success, and consider the challenges the company may face in coming years. [Listen In](=/P010M0DSpL0Q5L0f0ABGM93) [Change the Rules. Embrace the Disruption.]( The information economy is changing the rules – but not everyone is waiting for change to happen. Join innovators who are changing the way technology, process and commerce plays out on the Internet of Everything. Your customers will be glad you did. [Join Us]( [Alexa, What's for Dinner?](   A good deal persuaded nearly four in 10 US grocery shoppers to buy more than they intended to, research from Inmar found. [Read Article on eMarketer Retail]( [chart-image]( [Data Feed](/P010M0DSpL0Q5L0f0ABGM93)   [Advanced TV:]( Ad buyers plan to increase their use of addressable TV ads, according to a Videology study of 150 advertisers. Within the past 12 months, 57% of respondents said they used data-enabled targeted TV ads. But 79% of respondents said they plan to use these types of ads in the next 12 months. The increasing use of addressable TV ads comes as legacy TV networks expand the ways advertisers can use data to purchase ads on linear TV. [Chatbots and the Workplace:]( While few marketers are using AI chatbots, 29% of the 500 IT professionals in North America and Europe surveyed by Spiceworks have either implemented this technology or plan to do so within the next 12 months. Typing with voice dictation was the most common type of chatbot used, cited by 46% of respondents. [More Data](/P010M0DSpL0Q5L0f0ABGM93) ©2018 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc. [Unsubscribe](/P010M0DSpL0Q5L0f0ABGM93) | [Change email address](=/P010M0DSpL0Q5L0f0ABGM93) | [Update preferences](/P010M0DSpL0Q5L0f0ABGM93) | [Advertise](=/P010M0DSpL0Q5L0f0ABGM93) [Select "Research Submissions"](=/P010M0DSpL0Q5L0f0ABGM93) for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please [read it in your browser here](. =/P010M0DSpL0Q5L0f0ABGM93   =/P010M0DSpL0Q5L0f0ABGM93     [Advertisement][Advertisement]