eMarketer Unveils Latest Wordwide Social Users Estimates

One in three people—2.48 billion—worldwide used a social network in 2017, eMarketer estimates. January 16, 2018 =/p0L00S1GSG090JMLDp0QAY3 [eMarketer Unveils Latest Wordwide Social Users Estimates](=/p0L00S1GSG090JMLDp0QAY3)   One in three people—2.48 billion—worldwide used a social network in 2017, eMarketer estimates. [Full Article](=/p0L00S1GSG090JMLDp0QAY3) [Survey Finds Consumers Crave Authenticity & User-Generated Content Is Most Influential]( A new study by Stackla found that 86% of consumers (and 90% of Millennials) say authenticity is important when deciding what brands to support. And 60% say user-generated content is the most authentic and impactful when making purchasing decisions. [Read the Full Report.]( [Facebook's Feed Change Could Reduce Time Spent on the Platform](=/p0L00S1GSG090JMLDp0QAY3)   Facebook is changing its News Feed to favor content from friends and family. And that likely means users will spend less time on the platform—an outcome the company acknowledges is a real possibility. [Full Article](=/p0L00S1GSG090JMLDp0QAY3) [chart-image] [Connected Spaces]( Integrated Marketing for Seamless Customer Experiences. How can venues make customer visits unique? Check out Acxiom’s new eBook on connecting digital and physical interactions to create customized experiences that drive revenue. [Download now]( [Data Feed](/p0L00S1GSG090JMLDp0QAY3)   [Snapchat’s New Stumble:]( Snapchat rolled out a substantial redesign aimed at improving its ad revenues, but so far the new version of the app may be irking some users. According to Sensor Tower data reported by TechCrunch, 83% of user reviews for the update were at least somewhat negative, with just one or two stars. [PC Shipments Down:]( New figures from Gartner show worldwide PC shipments fell by 2% year over year in Q4 2017, and they declined by 2.8% overall for the year. The bulk of that decrease was in the US, while PC shipments in Asia-Pacific and Latin America were up, although clearly not at a level to offset the overall drop. [More Data](/p0L00S1GSG090JMLDp0QAY3) ©2018 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc. [Unsubscribe](/p0L00S1GSG090JMLDp0QAY3) | [Change email address](=/p0L00S1GSG090JMLDp0QAY3) | [Update preferences](/p0L00S1GSG090JMLDp0QAY3) | [Advertise](=/p0L00S1GSG090JMLDp0QAY3) [Select "Research Submissions"](=/p0L00S1GSG090JMLDp0QAY3) for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please [read it in your browser here](. =/p0L00S1GSG090JMLDp0QAY3   =/p0L00S1GSG090JMLDp0QAY3