eMarketer Daily - Week in Review

Check out the week's top articles from eMarketer April 10, 2016 Week's Top Articles [More Than Two-Thirds of US Digital Display Ad Spending Is Programmatic] [How Often Are US Consumers Watching Video on Their Smartphones?] [Checking Messages Is Part of Almost Everyone's Morning Routine] [Facebook Remains the Largest Social Network in Most Major Markets] [Millennial Likely Voters Use Digital Video to Learn About Political Candidates] [Interview of the Week] [The Right Questions to Ask About Location Data Accuracy] Marketers using location data to build and target audience segments should be wary of inaccuracies that can derail their efforts. eMarketer spoke with Steven Rosenblatt, president of foursquare, about the right questions to ask about data accuracy. [Full Interview »] Steven Rosenblatt President foursquare Share this: Chart of the Week [eMarketer Webinar: Multichannel Marketing] Few marketers have complete insight into their customers' journeys, but many have more actionable data than in the past. Register for complimentary eMarketer webinar to learn the current state of multichannel marketing and what marketers need to know to make the most of an increasingly complex, critical task. [Register now.] More Articles [Change Is Afoot in Fatherhood as Millennials Become Prime Parenting Generation] [TV, Internet and Health Plan Providers Rank Worst for Customer Service] [US Execs Look for the Next Silver Bullet Innovation] [M&A Market Expected to Grow This Year] [Send to a Friend »] [Newsletter Sign-Up »] [RSS Feed »] [Corporate Subscription »] [Advertise »] [Contact Us »] To ensure delivery, add [emarketer_daily@emarketer.com] to your address book. If you cannot view the HTML newsletter, please [read it on our website]. You are currently subscribed to the eMarketer Daily Newsletter as {EMAIL}. You can [unsubscribe or manage your email preferences here], and you can [change your email address here]. eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. [Click here to submit research] for potential inclusion in the eMarketer Daily. © 2016 eMarketer, Inc. 11 Times Square, New York, NY 10036 800-405-0844 [Privacy Policy] Follow eMarketer for updates: