eMarketer Daily - Facebook Remains the Largest Social Network in Most Major Markets

With the exception of China, Russia and a few other countries, Facebook continues to dominate the social network scene in major markets worldwide. The popularity of newer social networks like Instagram is increasing rapidly, but users tend to adopt those platforms in addition to Facebook, rather than as replacements. April 8, 2016 [send mail icon] [Send to a friend] [Facebook Remains the Largest Social Network in Most Major Markets] With the exception of China, Russia and a few other countries, Facebook continues to dominate the social network scene in major markets worldwide. The popularity of newer social networks like Instagram is increasing rapidly, but users tend to adopt those platforms in addition to Facebook, rather than as replacements. [Read Article] [chart-image] [10 Email Ideas You'll Want to Steal] We've put together an Email Design Lookbook that's filled with example templates and email marketing best practices. You'll learn what best in class marketers are using for template design, calls to action, content organization and more. [Download Now!] [The Right Questions to Ask About Location Data Accuracy] Marketers using location data to build and target audience segments should be wary of inaccuracies that can derail their efforts. eMarketer spoke with Steven Rosenblatt, president of foursquare, about the right questions to ask about data accuracy. [Read Interview] An interview with: Steven Rosenblatt President, foursquare [Marketing Technology Weekly - Sign up today] eMarketer is launching a new newsletter covering the entwined worlds of marketing and technology. In it, we'll present data and research about how CMOs, CTOs and their teams are navigating, investing and collaborating within the evolving landscape. [Sign up today - be the first to get it] [With Android Pay on the Way, What Do UK Consumers Say?] The mobile payments space is heating up in the UK—Android Pay is expected to hit these shores in the next few months. But are consumers in the UK convinced about mobile payments? Apple is not giving us many clues, keeping Apple Pay data close to its chest. Contactless card spending stats, however, hint at a rosy future. [Read Article] [chart-image] Exclusive for eMarketer Customers [In India's Ecommerce Landscape, Amazon Trails Local Players Flipkart and Snapdeal] As a result of the fast adoption of smartphones in India, the country's retail ecommerce landscape is expected to grow dramatically over the next few years. Amazon has established a presence, but lags behind homegrown firms Flipkart and Snapdeal. Complicated rules regarding foreign stakes in ecommerce platforms have relegated all three to a marketplace model in India. [Read Brief] [chart-image] [How China's JD.com Competes Against Ecommerce Leader Alibaba] JD.com, China's second-largest online retailer, said it has an edge on the ecommerce leader, Alibaba. Lijun Xin, president of JD.com's apparel and home furnishing business unit, explains why. [Read Interview] An interview with: Lijun Xin President, Apparel and Home Furnishing Business Unit, JD.com ©2016 eMarketer, Inc. 11 Times Square, New York, NY 10036 eMarketer Daily is published by eMarketer, Inc., Rimma Kats and Nicole Perrin, Editors. [Unsubscribe] | [Change email address] | [Update preferences] | [Advertise] [Select "Research Submissions"] for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please [read it in your browser here].