In China, Ad Spending Follows Consumers to Smart TVs

Consumers in China are adopting smart TVs at a pretty brisk pace. Projections from iiMedia Research released in March 2017 put sales of the devices at 46.6 million this year, and climbing to 52.2 million by 2018. September 27, 2017 =/b0001DLpESn0GQz50309ALM [In China, Ad Spending Follows Consumers to Smart TVs](=/b0001DLpESn0GQz50309ALM)   Consumers in China are adopting smart TVs at a pretty brisk pace. Projections from iiMedia Research released in March 2017 put sales of the devices at 46.6 million this year, and climbing to 52.2 million by 2018. [Full Article](=/b0001DLpESn0GQz50309ALM) [Share Your Opinion To Win a NEW MacBook Pro]( As an industry leader, we are keen to hear your thoughts on the evolving AdTech Industry. How is software being made? Are more companies developing it in-house or outsourcing? What are the biggest challenges? [Take our 5-minute survey for the chance to WIN MacBook Pro and free tickets to AdTech events.]( [Millennials Are Germany's Fastest-Growing Digital Audio Audience](=/b0001DLpESn0GQz50309ALM)   Digital audio listening is on the rise in the country, but streaming giants like Spotify aren’t drawing all of their attention. [Full Article](=/b0001DLpESn0GQz50309ALM) [chart-image] [Break Through the Media Clutter with Audio]( With the ubiquity of connected devices today, having an audio strategy is more important for brands than ever. Explore how to break through the media clutter with a direct line into the ears of your target audience with the latest tech advancements that are changing how people are listening to audio [Download the free Definitive Guide to Audio today]( [Listen In: The Lowdown on Header Bidding](=/b0001DLpESn0GQz50309ALM)   In the latest episode of "Behind the Numbers," analyst Lauren Fisher digs into the complexities of header bidding, which allows publishers to sell their advertising inventory via automation, but with more control and at higher prices. [Listen to Podcast](=/b0001DLpESn0GQz50309ALM) [chart-image] [Mobile Nearing Two-Thirds of Digital Ad Spend in the Nordics](=/b0001DLpESn0GQz50309ALM)   Mobile will make up more than 60% of all digital ad spending in the Nordic countries of Norway, Sweden and Denmark this year, according to eMarketer’s latest digital ad spending forecast for key countries in Europe. [Full Article](=/b0001DLpESn0GQz50309ALM) [chart-image] [Data Feed](=/b0001DLpESn0GQz50309ALM)   [Amazon's India Gains:]( Amazon's efforts in India appear to be paying off. New data from GlobalWebIndex found that almost three-quarters of internet users in India said they'd visited Amazon's site in the past month. Nonetheless, homegrown ecommerce platform Flipkart still outperformed its US-based rival, drawing 84% of respondents. [Actions Matter:]( Companies seeking UK consumers beware: Your actions have consequences. In an August 2017 survey of UK internet users by Shoppercentric, 36% of respondents said they had "stopped buying a brand or using a company because they were uncomfortable with something they did," and 58% of those shoppers said they were likely to engage in similar boycotts again the future. Nearly three-quarters of respondents said they "want the money they spend to go to companies they trust." [More Data](=/b0001DLpESn0GQz50309ALM) [Download eMarketer’s Path to Purchase Roundup](   Much is talked about regarding the path to purchase for retailers, but what about when it comes to the more services-oriented industries, such as banking, healthcare, telecom and travel? eMarketer has curated a Roundup of articles, insights and interviews to help you understand what is happening in the customer journey beyond the traditional retail sector. [Receive My Copy]( ©2017 eMarketer, Inc. 11 Times Square, New York, NY 10036   eMarketer Daily is published by eMarketer, Inc. [Unsubscribe](/b0001DLpESn0GQz50309ALM) | [Change email address](=/b0001DLpESn0GQz50309ALM) | [Update preferences](/b0001DLpESn0GQz50309ALM) | [Advertise](=/b0001DLpESn0GQz50309ALM) [Select "Research Submissions"](=/b0001DLpESn0GQz50309ALM) for potential inclusion in the eMarketer Daily. If you cannot view the HTML newsletter, please [read it in your browser here](. =/b0001DLpESn0GQz50309ALM   =/b0001DLpESn0GQz50309ALM