Podghazi: Instagram influencers use comment collusion to game the algorithm

'There’s a lot more crap than there is premium': Buyers cast doubts on publishers' pivot to video, The Times of London finds commenters are most valuable visitors, How Coltrane Curtis went from MTV VJ to influencer wrangler, [Digiday Daily] Instagram comment pods emerged in response to the debut of the platform's algorithm, leaving influencers scrambling to maintain the visibility of their posts. Now, the pods [are concerning advertisers](. "There's a lot more crap than there is premium." Publishers are increasingly shifting their focus to video, but these inconvenient truths remain: [Advertisers love video more than users]( and more demand than supply exists for high-quality video. The Times of London analyzed comments on its website and found that commenters read [three times as many articles]( as those that don't comment. [Coltrane Curtis]( founder of creative shop Team Epiphany, realized during his stint at MTV that "the network surrounding a celebrity is actually more powerful than the celebrity themselves." This became the backbone of his agency. A few more spots just opened for brand marketers to join us at next month's Digiday Content Marketing Summit. [Apply here]( or feel free to share the link with someone who might be interested. The deadline to enter the Digiday Awards has been [extended to next Thursday, August 3](. Take advantage of the extension and submit today.   [Podghazi: Instagram influencers use comment collusion to game the algorithm]( Shareen Pathak Comment pods are growing in popularity among Instagram influencers — established and upcoming — and are causing some consternation among advertisers. ['There's a lot more crap than there is premium': Buyers cast doubts on publishers' pivot to video]( Lucia Moses Despite all the pivots to video, few publishers have cracked the quality bar that’s needed to attract the real money, observers say. Advertisement   [The living room big screen: How marketers reach audiences with connected TV]( Sponsored Content AppNexus More than half of all Americans will soon own a connected TV device. Marketers will soon be able to target digital audiences at scale with customized messaging on the big screen in the living room. The precision of digital finally meets the impact of high-definition creatives for the most coveted audiences. Sponsored content by AppNexus [The Times of London finds commenters are most valuable visitors]( Lucinda Southern The Times is emphasizing to its journalists that responding to readers is part of their job. [How Coltrane Curtis went from MTV VJ to influencer wrangler]( Yuyu Chen Coltrane Curtis doesn't see influencer marketing as a marketing discipline. Instead, it's a new format of communication. [How mobile data is revolutionizing healthcare marketing]( Sponsored Content oneAudience Healthcare has traditionally relied on face-to-face appointments to discuss everything from test results to treatments. But today's patients have more control over their own health decisions than ever before thanks to the accessibility of mobile. Sponsored content by oneAudience [Webinar: The ad-blocker balancing act]( Sponsored Content Instart Logic With ad-blocker penetration approaching 25 percent in North American and 40 percent in Europe, restoring publisher rights and revenues has become a top of mind issue for most digital media and advertising executives. Join a panel of executives from leading publishers for an informative webinar. Sponsored by Instart Logic. Advertisement     [Careers Title](   July 25, 2017 [Sr UX Designer]( PulsePoint New York   July 25, 2017 [Sales Director, Media]( Brightcove New York City, NY   July 25, 2017 [Digital Media Writer]( Digiday, CUSTOM New York, NY     [ALL CAREERS](     [Events Title]   June 5, 2017 [Tearsheet Money Conference]( New York City   [Digiday Signal Awards](   July 26 - 28, 2017 [Digiday Retail Summit]( Napa, CA     [ALL EVENTS](     [Digiday]( 26 Mercer Street New York, NY, 10013 [Privacy Policy]( [Update Profile]( [Manage Subscriptions]( If you believe this has been sent to you in error, please safely [unsubscribe]( Did someone forward you this email? [You can subscribe for yourself here](. [View in your browser](