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Twitter plans to shut down SnappyTV in favor of new TV-clipping tool

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Tue, Jul 25, 2017 10:01 AM

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Why publishers are testing an old Facebook tool originally designed for brands, The Telegraph is off

Why publishers are testing an old Facebook tool originally designed for brands, The Telegraph is offering sales guarantees on branded content, Despite promise, brands still struggle using location data, [Digiday Daily] Twitter has recently notified publishers that it [plans to sunset]( its SnappyTV video-editing tool, instead offering a new video-editing capability inside Twitter Media Studio. But users fear they'll no longer be able to share clips outside of Twitter's ecosystem. Publishers are [testing Facebook Shop]( a feature first rolled out to brands in 2015, to develop their affiliate commerce revenue. The Telegraph is offering [sales guarantees on branded content]( hoping that they will result in longer, more strategic partnerships with clients. One-third of marketers say personalizing mobile ads using location data is a struggle for their organizations, according to a Forrester survey. [Here's why](. "Mobile is a more exciting place to be now than it ever has before." [Ilicco Elia]( Deloitte Digital's head of mobile, has made a career of pushing the boundaries of mobile development. From our sister publication Glossy: The next Glossy Hot Topic event will tackle the future of influencer marketing, and how brands like Glossier, Eloquii and Christian Louboutin are effectively working with influencers to increase ROI. [Learn more about the day's agenda](.   [Twitter plans to shut down SnappyTV in favor of new TV-clipping tool]( Sahil Patel SnappyTV allows publishers to share TV clips across Twitter, Facebook and other platforms. Twitter is replacing it with a tool that only works for Twitter. [Why publishers are testing an old Facebook tool originally designed for brands]( Max Willens Publishers are dusting off Facebook Shop, a tool first rolled out to brands, as they look to develop their affiliate commerce revenues. Advertisement   [How mobile-data is changing healthcare marketing]( Sponsored Content oneAudience Healthcare has traditionally relied on face-to-face appointments to discuss everything from test results to treatments. But today's patients have more control over their own health decisions than ever before thanks to the accessibility of mobile. Sponsored content by oneAudience [The Telegraph is offering sales guarantees on branded content]( Lucinda Southern “Branded content is evolving rapidly, but if you're going to do this properly, you need to talk about the measures that are important to clients.” [Despite promise, brands still struggle using location data]( Seb Joseph Marketers are still trying to separate the hype from reality around location-based advertising. [Webinar: The ad-blocker balancing act]( Sponsored Content Instart Logic With ad-blocker penetration approaching 25 percent in North American and 40 percent in Europe, restoring publisher rights and revenues has become a top of mind issue for most digital media and advertising executives. Join a panel of executives from leading publishers for an informative webinar. Sponsored by Instart Logic. [Mastering identity mapping of the connected consumer]( Sponsored Content 4INFO This white paper offers a better understanding of the importance of identity mapping and how brands can implement it to improve their competitive trajectory. Sponsored by 4INFO. Advertisement     [Careers Title](   July 20, 2017 [Senior Manager, Client Services]( Diply New York, NY   July 20, 2017 [Product Marketing Manager]( Diply New York, NY   July 20, 2017 [Ad Operations Manager]( Electus Digital New York, NY     [ALL CAREERS](     [Events Title]   June 5, 2017 [Tearsheet Money Conference]( New York City   [Digiday Signal Awards](   July 26 - 28, 2017 [Digiday Retail Summit]( Napa, CA     [ALL EVENTS](     [Digiday]( 26 Mercer Street New York, NY, 10013 [Privacy Policy]( [Update Profile]( [Manage Subscriptions]( If you believe this has been sent to you in error, please safely [unsubscribe]( Did someone forward you this email? [You can subscribe for yourself here](. [View in your browser](  

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