Why publishers are testing an old Facebook tool originally designed for brands, The Telegraph is offering sales guarantees on branded content, Despite promise, brands still struggle using location data,
[Digiday Daily]
Twitter has recently notified publishers that it [plans to sunset]( its SnappyTV video-editing tool, instead offering a new video-editing capability inside Twitter Media Studio. But users fear they'll no longer be able to share clips outside of Twitter's ecosystem.
Publishers are [testing Facebook Shop]( a feature first rolled out to brands in 2015, to develop their affiliate commerce revenue.
The Telegraph is offering [sales guarantees on branded content]( hoping that they will result in longer, more strategic partnerships with clients.
One-third of marketers say personalizing mobile ads using location data is a struggle for their organizations, according to a Forrester survey. [Here's why](.
"Mobile is a more exciting place to be now than it ever has before." [Ilicco Elia]( Deloitte Digital's head of mobile, has made a career of pushing the boundaries of mobile development.
From our sister publication Glossy: The next Glossy Hot Topic event will tackle the future of influencer marketing, and how brands like Glossier, Eloquii and Christian Louboutin are effectively working with influencers to increase ROI. [Learn more about the day's agenda](.
[Twitter plans to shut down SnappyTV in favor of new TV-clipping tool](
Sahil Patel
SnappyTV allows publishers to share TV clips across Twitter, Facebook and other platforms. Twitter is replacing it with a tool that only works for Twitter.
[Why publishers are testing an old Facebook tool originally designed for brands](
Max Willens
Publishers are dusting off Facebook Shop, a tool first rolled out to brands, as they look to develop their affiliate commerce revenues.
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[The Telegraph is offering sales guarantees on branded content](
Lucinda Southern
“Branded content is evolving rapidly, but if you're going to do this properly, you need to talk about the measures that are important to clients.”
[Despite promise, brands still struggle using location data](
Seb Joseph
Marketers are still trying to separate the hype from reality around location-based advertising.
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