The reverse Vice: Why agencies are becoming media companies

‘It’s just one more of the taxes’: How viewability shortchanges publishers, How the Guardian is using article surveys to inform editorial decisions, 'We're building an end-to-end solution': Bloomberg wants in on the agency business, [Digiday Daily] Publishers want to be agencies, so it only makes sense for [agencies to turn the tables and become publishers](. Viewability is great in theory, but [in reality a lot of costs are put onto publishers](. Facebook-centric publisher NowThis is [breaking into several Facebook feeds to keep engagement up.]( The Guardian is [including surveys at the end of articles]( order to inform editorial decisions. Catch up on our Digiday+ member-only town hall with Deep Focus founder Ian Schafer. He s[ees Amazon looming large.]( Join Aaron Luo, CEO and founder of luxury fitness bag brand Caraa, at the Digiday Retail Summit as he shares how the brand has broken through despite a saturated market. [Find out about how to join us from July 26-28 in Napa.](   [The reverse Vice: Why agencies are becoming media companies]( Shareen Pathak "Everyone wants to be a media company.” ['It's just one more of the taxes': How viewability shortchanges publishers]( Ross Benes Ad buyers are billing on impression accounts from viewability vendors, which wipes out some of the publisher’s impressions. Advertisement   [Nine steps to implementing cross-channel attribution]( Sponsored Content LiveRamp LiveRamp interviewed some of the leading experts in attribution at Nielsen Catalina Solutions, Google Attribution 360, MasterCard Advisors, comScore, and more to pull together the nine steps you need to take to prepare your organization, implement cross-channel attribution and start seeing success. Sponsored by LiveRamp. [How the Guardian is using article surveys to inform editorial decisions]( Lucinda Southern "The data teaches us we shouldn’t make assumptions about reader levels of knowledge,” said Chris Moran, the Guardian’s strategic projects editor. ['We're building an end-to-end solution': Bloomberg wants in on the agency business]( Max Willens With branded content hard to do profitably, publishers including Atlantic Media and Bloomberg Media are trying to offer strategic services on a retainer basis. [EU Publishers: Clean up your cookies or get burned by GDPR]( Sponsored Content The Media Trust The ticking clock on the General Data Protection Regulation (GDPR) website is a stark warning for digital publishers behind on preparations for the EU's massive expansion of data privacy rules. The GDPR is coming, and soon but publishers need to reign in the cookies running on their sites if they want to avoid hefty fines. Sponsored content by The Media Trust [Webinar: The ad-blocker balancing act]( Sponsored Content Instart Logic With ad-blocker penetration approaching 25 percent in North American and 40 percent in Europe, restoring publisher rights and revenues has become a top of mind issue for most digital media and advertising executives. Join a panel of executives from leading publishers for an informative webinar. Sponsored by Instart Logic. Advertisement     [Careers Title](   July 20, 2017 [Senior Manager, Client Services]( Diply New York, NY   July 20, 2017 [Product Marketing Manager]( Diply New York, NY   July 20, 2017 [Ad Operations Manager]( Electus Digital New York, NY     [ALL CAREERS](     [Events Title]   June 5, 2017 [Tearsheet Money Conference]( New York City   [Digiday Signal Awards](   LAST CHANCE DEADLINE: July 14, 2017 [Digiday WorkLife Awards](     [ALL EVENTS](     [Digiday]( 26 Mercer Street New York, NY, 10013 [Privacy Policy]( [Update Profile]( [Manage Subscriptions]( If you believe this has been sent to you in error, please safely [unsubscribe]( Did someone forward you this email? [You can subscribe for yourself here](. [View in your browser](