'We're building an end-to-end solution': Bloomberg wants in on the agency business

The Financial Times uses events to fight subscriber churn, Facebook always wins: Data shows publishers are buying far more Facebook traffic, Luma’s Terence Kawaja: The duopoly won’t kill (all) ad tech, [Digiday Daily] Under newly hired chief commercial officer Andrew Benett, Bloomberg Media is focusing on [offering brands strategic services](. It's one of a growing number of publishers trying to get clients on retainer or act as an agency of record for brands. The Financial Times has tested an events program to build more direct relationships with subscribers and attract new ones by offering exclusive access to its journalists. Now, the publisher is [expanding the initiative]( internationally. Publishers' frustrations with Facebook regarding monetization and declining organic reach have not stopped them from buying traffic on the platform. In fact, the average number of [paid monthly impressions from Facebook]( over the past 18 months has more than doubled. [Luma's Terence Kawaja]( explains why he doesn't think the duopoly will choke ad tech and more on the latest episode of the Digiday Podcast. Banks are mining user data to inform customer outreach. The challenge is to ensure the outcomes offer value to consumers, our [sister site Tearsheet reports](. Join Aaron Luo, CEO and founder of luxury fitness bag brand Caraa, at the Digiday Retail Summit as he shares how the brand has broken through despite a saturated market. [Find out about how to join us from July 26-28 in Napa.](   ['We're building an end-to-end solution': Bloomberg wants in on the agency business]( Max Willens With branded content hard to do profitably, publishers including Atlantic Media and Bloomberg Media are trying to offer strategic services on a retainer basis. [The Financial Times uses events to fight subscriber churn]( Jessica Davies The Financial Times’ editorial team has tested an events program aimed solely at driving more direct connections with its existing subscribers. Advertisement   [Webinar: The ad-blocker balancing act]( Sponsored Content Instart Logic With ad-blocker penetration approaching 25 percent in North American and 40 percent in Europe, restoring publisher rights and revenues has become a top of mind issue for most digital media and advertising executives. Join a panel of executives from leading publishers for an informative webinar. Sponsored by Instart Logic. [Facebook always wins: Data shows publishers are buying far more Facebook traffic]( Max Willens Even with publishers grousing about Facebook’s shortcomings as a source of revenue and organic traffic, publishers are putting a lot more resources into dark posts, according to Keywee data. [Luma's Terence Kawaja: The duopoly won't kill (all) ad tech]( Brian Morrissey "If we're talking about a $100 billion market and they have two-thirds, $34 billion is up for grabs, and that's not staying in the same hands.” [WTF is AI?]( Sponsored Content Sysomos Pop culture has painted some vivid pictures of what AI looks like. In reality, the AI revolution in marketing has been quieter but ultimately more consequential than any killer robot fantasy. It’s making it possible for marketers to go further with less and make the most of big data, but just WTF is AI? Sponsored by Sysomos. [Mastering identity mapping of the connected consumer]( Sponsored Content 4INFO This white paper offers a better understanding of the importance of identity mapping and how brands can implement it to improve their competitive trajectory. Sponsored by 4INFO. Advertisement     [Careers Title](   July 17, 2017 [Senior Director, Digital Marketing and Ecommerce]( Living Proof, Inc. Cambridge, MA   July 14, 2017 [Event Manager]( Digiday New York, NY   July 12, 2017 [Digital Advertising Manager]( Environmental Defense Fund DC, NY, or SF     [ALL CAREERS](     [Events Title]   June 5, 2017 [Tearsheet Money Conference]( New York City   [Digiday Signal Awards](   LAST CHANCE DEADLINE: July 14, 2017 [Digiday WorkLife Awards](     [ALL EVENTS](     [Digiday]( 26 Mercer Street New York, NY, 10013 [Privacy Policy]( [Update Profile]( [Manage Subscriptions]( If you believe this has been sent to you in error, please safely [unsubscribe]( Did someone forward you this email? [You can subscribe for yourself here](. [View in your browser](