Amazon cozies up to video publishers with marketing and tech support -- and cash

Confessions of a platforms exec: Marketers beware of handing over data to agencies, Ad buyers see promise in Snapchat shows, grumble at prices, Publishers forge ahead with VR, even if users and advertisers lag behind, [Digiday Daily] Amazon is [providing free marketing and technical support]( -- and financial incentives, in some cases -- to get creators and publishers to distribute video on its streaming platform. In the latest installment of our Confessions series, a senior exec at one of the big four tech platforms shares their frustrations about [advertisers being mis-sold]( on data-management solutions. Snapchat's shows initiative has received a warm welcome from video production partners. For buyers, though, it's still a [wait-and-see game](. "We don't want to throw random noodles at a wall." As some publishers focus on video, Axios [views it merely as a complement](. Virtual reality is hard to scale because brands are unsure of how to advertise in the medium and the expensive VR headsets are not widely used. Despite this, publishers are [still experimenting]( with VR. [Digiday is looking for a researcher]( for our Digiday+ premium membership program. Come join our team. Content marketing plays an important role in many brands' communications plans. Learn about what's next for the tactic, from new formats to technology, at the [Digiday Content Marketing Summit in Vail, CO next month](.   [Amazon cozies up to video publishers with marketing and tech support -- and cash]( Sahil Patel Amazon wants video publishers and creators to distribute their work on Prime — and it’s providing plenty of support to make it easy to do so. [Confessions of a platforms exec: Marketers beware of handing over data to agencies]( Jessica Davies A senior exec shares their frustrations about advertisers being mis-sold on data-management solutions that aren't necessarily in their best interest. Advertisement   [WTF is AI?]( Sponsored Content Sysomos Pop culture has painted some vivid pictures of what AI looks like. In reality, the AI revolution in marketing has been quieter but ultimately more consequential than any killer robot fantasy. It’s making it possible for marketers to go further with less and make the most of big data, but just WTF is AI? Sponsored by Sysomos. [Ad buyers see promise in Snapchat shows, grumble at prices]( Shareen Pathak “When I hear about Snapchat and long-form video content, I have to ask, 'Is that really how viewers interact with your platform?'” [Publishers forge ahead with VR, even if users and advertisers lag behind]( Lucia Moses Virtual reality is still test-and-learn territory for most publishers. [Webinar: The ad-blocker balancing act]( Sponsored Content Instart Logic With ad-blocker penetration approaching 25 percent in North American and 40 percent in Europe, restoring publisher rights and revenues has become a top of mind issue for most digital media and advertising executives. Join a panel of executives from leading publishers for an informative webinar. Sponsored by Instart Logic. [Nine steps to implementing cross-channel attribution]( Sponsored Content LiveRamp LiveRamp interviewed some of the leading experts in attribution at Nielsen Catalina Solutions, Google Attribution 360, MasterCard Advisors, comScore, and more to pull together the nine steps you need to take to prepare your organization, implement cross-channel attribution and start seeing success. Sponsored by LiveRamp. Advertisement     [Careers Title](   July 17, 2017 [Senior Director, Digital Marketing and Ecommerce]( Living Proof, Inc. Cambridge, MA   July 14, 2017 [Event Manager]( Digiday New York, NY   July 12, 2017 [Digital Advertising Manager]( Environmental Defense Fund DC, NY, or SF     [ALL CAREERS](     [Events Title]   June 5, 2017 [Tearsheet Money Conference]( New York City   [Digiday Signal Awards](   LAST CHANCE DEADLINE: July 14, 2017 [Digiday WorkLife Awards](     [ALL EVENTS](     [Digiday]( 26 Mercer Street New York, NY, 10013 [Privacy Policy]( [Update Profile]( [Manage Subscriptions]( If you believe this has been sent to you in error, please safely [unsubscribe]( Did someone forward you this email? [You can subscribe for yourself here](. [View in your browser](