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Look out, YouTube and Facebook: Amazon's coming for video publishers

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daily@digiday.com

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Mon, Jul 17, 2017 10:03 AM

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How Bloomberg sped up its sites to boost pageviews per visit by 15 percent, Politico now has 20,000

How Bloomberg sped up its sites to boost pageviews per visit by 15 percent, Politico now has 20,000 paid subscribers that account for half of its revenue, How blockchain is used in media and advertising, [Digiday Daily] YouTube and Facebook get most of the attention from digital publishers launching video businesses. But for the past year, Amazon has [built a platform]( that offers publishers a place to distribute videos and the chance to make money from the start. By moving all of its verticals to its proprietary article-template platform, Bloomberg Media [increased pageviews per session by 15 percent](. Politico Pro, Politico's subscription service, started as a side project in 2010. Now, Pro [accounts for half]( of Politico's yearly revenue, and it's launching updates including a legislation compass that tracks bills' progress through Congress. Blockchain is now seemingly everywhere. Here's [how it's used in media and advertising](. "As we've been given more platforms both on and offline to explore the spectrum of what beauty means, it's shifted the conversation to individuality." Beauty content in women's publications is evolving from focusing on the superficial to becoming more inclusive, our [sister site Glossy reports](. Content marketing is now a staple in most brands' communication strategies. [Learn about what's next, from tech to new formats, at the Digiday Content Marketing Summit in Vail, CO next month](.   [Look out, YouTube and Facebook: Amazon's coming for video publishers]( Sahil Patel Amazon has paid out “tens of millions” of dollars to video publishers self-distributing on Amazon Prime — and that’s just one way to make money through Amazon. [How Bloomberg sped up its sites to boost pageviews per visit by 15 percent]( Ross Benes By developing proprietary article templates, Bloomberg cut load times down 40 to 50 percent, which drove a 10 percent increase in impressions per session. Advertisement   [The changing face of customer engagements]( Sponsored Content IBM The marketers' dream is finally being realized in a new wave of intelligent customer service. This guide lays out how cognitive analytics are bringing the power of analytics to everyone, how the hospitality industry is ahead of the game and what predictive AI means to the future of the industry and to your job. Sponsored by IBM. [Politico now has 20,000 paid subscribers that account for half of its revenue]( Max Willens Six years after starting with three newsletters, Politico Pro now employs over 200 people and accounts for nearly half the politics publisher’s yearly revenue. [How blockchain is used in media and advertising]( Shareen Pathak It suddenly feels like blockchain is everywhere. [Webinar: The ad-blocker balancing act]( Sponsored Content Instart Logic With ad-blocker penetration approaching 25 percent in North American and 40 percent in Europe, restoring publisher rights and revenues has become a top of mind issue for most digital media and advertising executives. Join a panel of executives from leading publishers for an informative webinar. Sponsored by Instart Logic. [Programmatic insights report: Spotlight on quality]( Sponsored Content RhythmOne Advertisers and brands have been concerned with quality since the advent of programmatic buying. Download this report to learn about what's on the horizon when it comes to maintaining quality in the advertising ecosystem, and other valuable insights for advertisers, brands and demand platforms to put you on the front lines of combatting fraud. Sponsored by RhythmOne. Advertisement     [Careers Title](   July 14, 2017 [Event Manager]( Digiday New York, NY   July 12, 2017 [Digital Advertising Manager]( Environmental Defense Fund DC, NY, or SF   July 11, 2017 [Digital Product Manager]( Wondersauce New York, NY     [ALL CAREERS](     [Events Title]   June 5, 2017 [Tearsheet Money Conference]( New York City   [Digiday Signal Awards](   LAST CHANCE DEADLINE: July 14, 2017 [Digiday WorkLife Awards](     [ALL EVENTS](     [Digiday]( 26 Mercer Street New York, NY, 10013 [Privacy Policy]( [Update Profile]( [Manage Subscriptions]( If you believe this has been sent to you in error, please safely [unsubscribe]( Did someone forward you this email? [You can subscribe for yourself here](. [View in your browser](  

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