Why video ad fraud remains a persistent problem for ad buyers

Brands use workarounds to be found on Snapchat, CNN's mobile app is under siege from Trump supporters, How Time Inc. UK beauty site Powder mixes content and commerce, [Digiday Daily] "Video is, and will always be, a target for the bad guys." Video ad fraud is about twice as common as display ad fraud, according to DoubleVerify. Here's [what fraudsters do]( to reap video ad dollars. Brands are struggling to be found on Snapchat. To drive users to their accounts on the platform, they're employing tactics like [using other social channels]( to promote their Snapchat profiles. After CNN released a statement about why it didn't publish the identity of the person behind the Trump body-slam video, CNN detractors launched a campaign against the broadcaster's mobile app. Now, [the app's rating]( in Apple's App Store and the Google Play Store is one star. Since its launch in February 2016, [Time Inc. UK's beauty and e-commerce site Powder]( has served up relevant content to users who have provided information about their beauty needs. It now has 250,000 registered users and has grown its revenue by 200 percent in the past year. From Glossy: By using artificial intelligence, lingerie brand Adore Me has [doubled its yearly active customers](.   [Why video ad fraud remains a persistent problem for ad buyers]( Ross Benes Middlemen are making money by arbitraging the difference between display and video CPMs. [Brands use workarounds to be found on Snapchat]( Ilyse Liffreing Cross-promoting on other social channels has almost become a necessary means to bring in followers to a brand's Snapchat profile. Advertisement   [Podcast: Billboard's Shira Brown on premium video and Snapchat for grown-ups]( Sponsored Content GumGum Podcast: Shira Brown, head of video partnerships for Billboard and the Hollywood Reporter on how publishers are handling the Facebook/Google duopoly, how established brands can navigate Snapchat, the power of premium video to drive engagement for two iconic trades. Sponsored content by GumGum [CNN's mobile app is under siege from Trump supporters]( Max Willens Hours after releasing a statement that some detractors perceived as a threat, CNN’s mobile app has been getting battered with one-star reviews. [How Time Inc. UK beauty site Powder mixes content and commerce]( Lucinda Southern "A mascara could be tagged as waterproof, but that doesn’t tell you whether it's the best product in the market." [The changing face of customer engagements]( Sponsored Content IBM The marketers' dream is finally being realized in a new wave of intelligent customer service. This guide lays out how cognitive analytics are bringing the power of analytics to everyone, how the hospitality industry is ahead of the game and what predictive AI means to the future of the industry and to your job. Sponsored by IBM. [Webinar: The ad-blocker balancing act]( Sponsored Content Instart Logic With ad-blocker penetration approaching 25 percent in North American and 40 percent in Europe, restoring publisher rights and revenues has become a top of mind issue for most digital media and advertising executives. Join a panel of executives from leading publishers for an informative webinar. Sponsored by Instart Logic. Advertisement     [Careers Title](   July 12, 2017 [Digital Advertising Manager]( Environmental Defense Fund DC, NY, or SF   July 11, 2017 [Digital Product Manager]( Wondersauce New York, NY   July 11, 2017 [Senior Designer]( Digiday New York, NY     [ALL CAREERS](     [Events Title]   June 5, 2017 [Tearsheet Money Conference]( New York City   [Digiday Signal Awards](   LAST CHANCE DEADLINE: July 14, 2017 [Digiday WorkLife Awards](     [ALL EVENTS](     [Digiday]( 26 Mercer Street New York, NY, 10013 [Privacy Policy]( [Update Profile]( [Manage Subscriptions]( If you believe this has been sent to you in error, please safely [unsubscribe]( Did someone forward you this email? [You can subscribe for yourself here](. [View in your browser](