'A general atmosphere of ambient dread': Text journalists fear (and resent) The Great Pivot to Video

Beyond lip-syncing videos: Musical.ly pushes into professionally produced shows, Get your fake Yeezys: Counterfeit ads are all over Instagram, Why Bleacher Report narrowed the focus of its UK Instagram, [Digiday Daily] "A general atmosphere of ambient dread": As more and more media companies shift their emphasis to video, [text journalists fear]( writing jobs may permanently disappear. Video app Musical.ly is teaming with NBCUniversal, Hearst and Viacom to [produce original short-form shows](. The partnerships are part of the app's effort to expand beyond the user-generated lip-syncing videos for which it's known. The days when Instagram CEO Kevin Systrom vetted every ad on the platform are long gone. Now, [ads for counterfeit shoes]( electronics and real estate are proliferating Instagram. In March, Bleacher Report U.K.'s Instagram account was rebranded to cover only football. Here's why the publisher [narrowed its focus]( on the platform. Digiday+ is hosting a Slack town hall with Deep Focus founder Ian Schafer on Thursday, July 20 at 1 p.m., and we're opening up a limited number of guest passes to the discussion. [Apply here]( for a pass.   ['A general atmosphere of ambient dread': Text journalists fear (and resent) The Great Pivot to Video]( Lucia Moses Publishers are chasing video dollars, striking existential fear in the hearts of text-based journalists. [Beyond lip-syncing videos: Musical.ly pushes into professionally produced shows]( Sahil Patel Musical.ly, which has been mostly known for its singing and lip-syncing videos, is now betting on original shows made by Hearst, NBC, MTV and others. Advertisement   [The changing face of customer engagements]( Sponsored Content IBM The marketers' dream is finally being realized in a new wave of intelligent customer service. This guide lays out how cognitive analytics are bringing the power of analytics to everyone, how the hospitality industry is ahead of the game and what predictive AI means to the future of the industry and to your job. Sponsored by IBM. [Get your fake Yeezys: Counterfeit ads are all over Instagram]( Shareen Pathak Ads for fake shoes, clothes, electronics and even real estate are proliferating on Instagram. [Why Bleacher Report narrowed the focus of its UK Instagram]( Jessica Davies "People may think we've produced 30 pieces of content around these moments within 12 hours, but really they have taken a lot of careful planning.” [Mastering identity mapping of the connected consumer]( Sponsored Content 4INFO This white paper offers a better understanding of the importance of identity mapping and how brands can implement it to improve their competitive trajectory. Sponsored by 4INFO. [Webinar: The ad-blocker balancing act]( Sponsored Content Instart Logic With ad-blocker penetration approaching 25 percent in North American and 40 percent in Europe, restoring publisher rights and revenues has become a top of mind issue for most digital media and advertising executives. Join a panel of executives from leading publishers for an informative webinar. Sponsored by Instart Logic. Advertisement     [Careers Title](   July 11, 2017 [Digital Product Manager]( Wondersauce New York, NY   July 11, 2017 [Senior Designer]( Digiday New York, NY   July 10, 2017 [Sales Director]( Thought Catalog New York, NY     [ALL CAREERS](     [Events Title]   June 5, 2017 [Tearsheet Money Conference]( New York City   Final deadline [Digiday Signal Awards]( June 9, 2017   LAST CHANCE DEADLINE: July 14, 2017 [Digiday WorkLife Awards](     [ALL EVENTS](     [Digiday]( 26 Mercer Street New York, NY, 10013 [Privacy Policy]( [Update Profile]( [Manage Subscriptions]( If you believe this has been sent to you in error, please safely [unsubscribe]( Did someone forward you this email? [You can subscribe for yourself here](. [View in your browser](